Jen Rulon

“The two most important days in your life are the day you are born and the day you find out why.” ~ Mark Twain 

As Ironman Triathletes, 70.3 IM Triathletes, and athletes in general, sometimes it is hard to get out of bed in the morning to get your training in. It is cold. You are tired. You are sore. Etc. The list goes on and on.

About 1.5 years ago, I was told about a TEDx Talk by a dear friend of mine from Simon Sinek about “Finding Your Why,” about how great leaders are successful. Check it out below:


After watching this talk NUMEROUS times, I started figuring out WHY I do what I do.  How my why motivates me to be a better person, athlete, business owner, etc. Last month, I did a 12 day video series on “How to Structure Life with Ironman Triathlon Training,” and the very first day was talking about your why. Why do you get out of bed every day to train for your Ironman Triathlon? Is it because your friends wanted to do it? Is it because you want to inspire your kids? Figure this out ASAP, because it will make 2016 much easier as you head into the middle of January and toward February. Maybe your motivation isn’t there anymore, BUT if you have figured out your WHY as you get out of bed every morning, this I promise you will make you crossing that finish line so much sweeter!

Check out my video from Day 1 of “How to Structure Life with Ironman Triathlon Training.”


AUTHOR: Jen Rulon

I am Jen Rulon, a Coach, Kona Finisher and a Public Speaker. I’ve been coaching triathletes for 18+ years and I received my Masters in Kinesiology with an emphasis in Exercise Science. I train triathletes to reach their potential and coach triathlon coaches to successfully grow their businesses using my own proven methods. My knowledge has been featured in Triathlete Magazine, Runners World, on the TEDx Stage, the Health and Wellness Expo in San Antonio, TX, Men’s Journal Online, and the New York Times. I also practice what I preach — I’m a 15x Ironman Triathlete who participated in the World Championship in Kona, Hawaii on October 14, 2017.

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