The last week of January, I went to Tempe, AZ for the Triathlon Business International Conference and learn quite a bit about the business side of triathlon. Actually, it triggered last weeks blog, “Top Five Lessons Learned in 2017.”

The conference started on Friday and we had the CEO of Ironman Triathlon, Andrew Messick and the CEO of USA Triathlon, Rocky Harris, chat with the group of movers and shakers in the triathlon world from a Pro Athlete, to coaches, race directors, retail shops and everyone in between.

It was announced that Ironman Triathlon and USA Triathlon are coming together to get more people in the sport of triathlon. The sport that I have grown to love. The announcement was this:

“The initiative is a strategic join effort between USA Triathlon and Ironman with an overarching goal to introduce 100,000 new participants to the sport of 2020. Time to Tri provides training and racing advice, motivational tools and other resources at its online hub,

WOW! This is truly amazing! Why? My goal as a triathlon coach, “To empower 10,000 athletes to get to the finish line with a smile.” Ironman and USA Triathlon had NO idea what my goal was…HA!

Here are my thoughts about this new platform:

  1. It has a #shitton of informaiton for newbie triathletes
  2. If you are NOT a newbie, still check it out. See #1
  3. Forward the link to your friends and family members, especially those that talk about wanting to try a triathlon.
  4. You can look for Races in your city!
  5. You can look for clubs in your city!
  6. You can look for coaches in your city!

It is so impressive the amount of work that they put in this website, I may be out of a job. :)

With that said, I fully support this 100% as the goal is to get more athletes into the sport. Did you know the #1 reason why people don’t do a triathlon is they don’t know how to swim! (Stay tuned San Antonio…pool triathlon coming your way…I promise!)

If Ironman Triathlon and USA Triathlon can come together to get more people in the sport, this will ONLY help the success of my goal, “To empower 10,000 athletes to get to the finish line with a smile.”

If you are a coach, club owner, or in retail, I highly recommend you taking the pledge: Why? It is ONLY going to help your business…

Interested in how to SAVE MO’ Time in your Triathlon Training? Grab my FREE PDF below TODAY!


AUTHOR: Jen Rulon

I’m Jen Rulon, A Triathlon Coach And A Public Speaker. I’ve been coaching USA Triathlon Level 1 for 16+ years and I’ve received my Masters in Kinesiology with an emphasis in Exercise Science. I train triathletes to reach their potential and coach triathlete coaches to successfully grow their businesses using my own proven methods. My knowledge has been featured in Triathlete Magazine, Runners World, on the TEDx Stage, the Health and Wellness Expo in San Antonio, TX, Men’s Journal Online, and the New York Times. I also practice what I preach — I’m a 14x Ironman Triathlete who participated in the World Championship in Kona, Hawaii on October 14, 2017.

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