Welcome to my 5 part series of writing a book. So many people have asked, so I thought it was time to share. This was when I self-published my Life Lessons of an Ironman Triathlete and my Rulon Rules: Strength Training & the Triathlete

What holds most would-be authors back from publishing? It’s not a lack of writing talent. It’s not a lack of knowledge. And for sure, it’s not a lack of desire.

If you asked most people why they have not finished their book, the answer is simple: time. Coaches are busy people. You have clients to serve, a business to run, a family to care for. Not only that, but you’re spending time creating new training courses, marketing on social media, managing your team, and as we know, the list is nearly endless.

When would you have time to write an entire book?

You’ve Probably Already Written It

It’s true. If you have a blog and you’ve been maintaining it for more than a few months, then you very likely have already written all the content your book needs. All that remains is to organize and give it a light edit.

If you don’t have a blog (why not?), or your blog is young, blogging your book is even more comfortable since you can plan your content around your book topic.

Here’s how it works. Think of your blog categories as sections and each blog post as a chapter. You can loosely organize your book by sorting all your blog posts by category, then listing them in a logical order. Your book may only contain a single category, or it might include several. The choice is yours.

Remove self-serving, time-sensitive, curated, or other content that doesn’t fit into a book. Remove the calls to action. It won’t make sense to promote your paid programs—or worse, affiliate offers—within a book.

What you’re left with is a rough draft of a book. All that remains is a few passes with your editor engaged:

  1. For flow: Books should follow a logical path from one chapter to the next, so you’ll likely have to add or edit the beginnings and endings of your posts.
  2. For spelling, grammar, and punctuation: Don’t skip this part. Get someone else to do it. It’s too difficult to spot our own mistakes, and book readers are less forgiving than blog readers.
  3. For content: Enlist the help of a few friends or colleagues you trust to share their honest opinion with you. Ask them to read through and note any content that is confusing or that could be explained in greater detail.

That’s it! Revise, and you’re ready to publish.

Think no one will read a book that’s repurposed from your blog? Think again. Bloggers have used this method to write books for years, and some of them are spectacularly successful. Darren Rowse of ProBlogger.net fame wrote and published his wildly popular blogging guide based entirely on the content he’d already posted on his blog. He found that even though the content was freely available, people bought the book because they wanted the convenience of having it organized for them in one document.

Even fiction writers have discovered the power of blogging a book. Andy Weir, the author of “The Martian,” first published his book one chapter at a time on a blog.

Don’t continue to let excuses hold you back from publishing your book. Use the content you’ve already written, or strategically plan your blog to turn it into a book, but either way, get publishing!

AUTHOR: Jen Rulon

I am Jen Rulon, a Coach, Kona Finisher and a Public Speaker. I’ve been coaching triathletes for 18+ years and I received my Masters in Kinesiology with an emphasis in Exercise Science. I train triathletes to reach their potential and coach triathlon coaches to successfully grow their businesses using my own proven methods. I currently work with women on finding their own voice and journey to finding their "Champion Status" in their own eyes! My knowledge has been featured in Triathlete Magazine, Runners World, on the TEDx Stage, the Health and Wellness Expo in San Antonio, TX, Men’s Journal Online, and the New York Times. I also practice what I preach — I’m a 15x Ironman Triathlete who participated in the World Championship in Kona, Hawaii on October 14, 2017.

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