Jen Rulon

For coaches in nearly any field, product creation is the best way to:

• Reach a wider audience
• Grow your brand
• earn more profits

So why aren’t more coaches adopting the product creation strategy? Like you, they’re stuck in the process, unsure of the steps to take to create a great product.

Step 1: Identify a Need

As a coach, you have great insight into the wants and needs of your ideal client. You chat with them on Facebook or Instagram, answer their email questions, respond to the comments they leave on your blog, and even work with them one-on-one.

What is it that they need the most help with right now? This is the product you should be creating because you already know you have a built-in audience.

Step 2: Gather Your Documentation

If you’ve been coaching, chances are you already have all of the answers required. All you have to do is organize it. Some places to look for content that you can repurpose would include:

  • Your blog
  • Your emails
  • Your client calls
  • Your social media accounts
  • Your YouTube channel
  • Your checklists and worksheets

All of these things (and many more) can be edited and organized into a comprehensive product that solves a serious issue, and you can do it in less time than you might think. After all, you already have the bulk of the work done!

Step 3: Create the Solution

Now that you have your content, it’s time to put it together in a way that will make sense to your audience. Will you:

  • Write a Kindle book? This is an excellent option for solving a very focused, single problem. Even better, Kindle books offer a fabulous opportunity to reach a wider audience.
  • Create a membership site? For a comprehensive, step-by-step course, you can’t beat the flexibility of a membership site.
  •  Offer a group coaching program? Add personal time with you to your membership site, and you’ve got an instant group coaching program. Not only that, but you’ve dramatically upped the value (and cost) as well.

Your choice will depend mainly on the scope of the solution. For example, is it a simple answer that can be explained in a few pages, or is it a complex issue that requires several weeks of work?

Creating a product doesn’t have to be complicated or time-consuming. Sure, you can design a massive, all-inclusive course if you like, but when you’re just getting started, that’s a daunting prospect. So instead, work with what you already have, and you’ll have your first product up and selling in no time!

AUTHOR: Jen Rulon

I have been coaching triathletes, runners, and cyclists for over 21+ years; I received my Master's Degree in Kinesiology with an emphasis in Exercise Science. And as you may have learned, there is more to life than swimming, biking, and running. It is a lifestyle, and I am here to help you cross that finish line with a smile, whether it is an Ironman Triathlon or the Ironman of Life. You can find my knowledge shared in Triathlete Magazine, Runners World, on the TEDx Stage, the Health and Wellness Expo in San Antonio, TX, Southwest Research Institute Human Performance Summit, Training Peaks Workshops, "Self Motivation Strategies for Women" on Amazon, Men's Journal Online, and the New York Times. I also practice what I preach—she's a 15x Ironman Triathlete who participated in the Ironman World Championship in Kona, Hawaii, on October 14, 2017.

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