“When people told me I couldn’t do something, or they thought the “idea” was crazy…it fueled my fire to make it happen. I have always been a go-getter, and I didn’t let the word, “No” get in my way. I knew I would fail, but I would get back up and try again. As I got older, I started to realized something. People, who were scared of failing, were the people that thought I was crazy for doing something extraordinary. What I did was worked with Marine Mammals, auditioned for a Broadway show or did an Ironman Triathlon.”  ~Jennifer “Jen” Rulon, MS

Jen Rulon’s Story

Jen Rulon is a USA Triathlon Level 1 Coach of 16+ years and owner of JenRulon.com. She received her Masters in Kinesiology with an emphasis in Exercise Science. You can find her knowledge shared in Triathlete Magazine, Runners World, on the TEDx Stage, the Health and Wellness Expo in San Antonio, TX, Men’s Journal Online, and the New York Times. Jen also practices what she preaches–she’s a 14x Ironman Triathlete who participated for the World Championship in Kona, Hawaii on October 14, 2017.

Her rewarding experience inspires Jen’s writing and speaking engagements; both from competing herself and from being lucky enough to share the success of athletes that she has coached.  With a wealth of knowledge from Ironman Triathlons, nutrition pre, during and post and the science behind building strength, Jen’s blog is full of resources for the athletic community. You will also see some of her knowledge shared in Runners World, Triathlete Magazine, Men’s Online Journal, and WebMD.

Living a full and happy life is the key to Jen’s success, but she wants nothing more than her athletes to feel the same way. She wants her athletes to step away from coaching with her, head into the world and believe that “Yes, it is possible to do anything, all I have to do is put my mind to it.”

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"Choose a job you love and you will never have to work a day in your life." ~ Confucius
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Today, I had a conversation with a dear friend of mine, who I coached to her @ironmantri and she has seen my business change over the last couple of years.
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I briefed her on where my paths are taking me. I swear I couldn't stop talking, #EEEEEKKKKK but not only am I still coaching 5 #triathletes on the @rulonracing team but here is what I couldn't stop talking about.
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I am so excited to be helping women find their voice and teach them the "Champion Mindset" that I learned doing my 15x Ironman Triathlons to achieve THEIR goals in 2020.
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I am also super excited to be working with companies and brands with their social media and using my creative side of my brain 🧠. The "content creation" that I just LOVE when putting together their story to voice to the world 🌎 on social media.
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If you are interested in learning more about my PASSIONS in my business, reach out to me and let's chat!
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Let me help YOU with your voice as a women or as a brand/company! 💥 ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀
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#coach #competeeveryday #jenrulon #contentcreation #championmindsetcoaching #tortugatabletalk #letsdothis
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Grateful. Let me be real, #gratefulaf.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This is my 3,000 post on Instagram. I am OVERWHELMED with gratitude coming out of my bones 🦴 right now.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Thank you all for sharing this journey with me since I started JenRulon.com in 2012.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You have seen the good, the bad and the ugly and I guarantee we are just starting!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#gratitude #thisiscostarica #puravida #bikinitime #accountability #championmindsetcoaching #letsdothis #tortugatabletalks
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"Champions keep playing until they get it done right." Billy Jean King⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The quote that started my TEDx Talk, @tedx_official, that I did in 2016.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Little did I know that writing that speech would make a huge impact in my life, as I am starting my new journey, helping women grow and become a better version of themselves.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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After chatting with some ladies over the last couple of weeks, I realized that I have a gift.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My gift is to pull out what is blocking their minds to become their "OWN Champion" and how to get to that FINAL GOAL of:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏻Writing a book⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏻Doing an Ironman 70.3 Triathlon⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏻Doing an Ironman Triathlon⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏻Becoming a Better Version of Themselves⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏻________________ "Fill in the Blank."⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I decided to open up my calendar, Monday, February 24 until Friday, February 28th to see if my new program can help YOU!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I have 3 spots left for the program but many spots open to grab a call with me! The link is in my profile, dm me or post a 🐢, 🦋 or a ❤️ and I will send you the link to my calendar!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#jenrulon #coach #tedxtalk #tortugatabletalk #findingyourvoice #findingyourself #championmindsetcoaching #nobikiniphototoday
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Heading back to Park City, Utah today for the obligatory bikini 👙 photo in the snow for #TBT.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I have to admit. I get annoyed when people tell me that I am "lucky" 🍀 about how I look.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It isn't luck at all! It is a combination of f%&king hard work at @soulfitsa 6 days a week, counting my macros with @coach_mykalaysmith daily and getting in the right mindset, letting go of my excuses and self-doubt!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So don't tell me that I am lucky. With these photos, you ONLY see the tip of the iceberg, but if you really follow me and my stories, you know what I do to make it happen!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Off the 🧼 📦 again. Thank you and you are welcome!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#happy #tortugatabletalk #findingyourself #findingclarity #fitaf #fitover48 #jenrulon #coach
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"What you think. You Become. What you feel. You Attract. What you imagine. You Create." ~Buddha⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Oh, Costa Rica 🇨🇷, you gave me so much clarity and vision but you allowed me to learn, grow and read, "Super Attractor" from @gabbybernstein, which I finally finished last night.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It took me a little bit longer for me to read, as I was journaling, writing and growing with this book but I was growing over here for me.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In return, I am growing for my new program, "Building a Brand New Me" and I had the opportunity to chat with 3 more ladies today and truthfully, I felt alive.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Just like I did on the beach in Costa Rica 🇨🇷.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Starting March 1st, I will be taking 8 women on this journey with me and they will get the first dibs to head to Costa Rica for my retreat in 2020!⠀⠀⠀⠀⠀⠀⠀⠀⠀
Yes, I am throwing my vision out in the Universe to make myself the "Super Attractor" 🦸🏻‍♀️.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Interested in getting on a call with me? Link in profile, shoot me a DM or post a 🦋, ❤️ or a 🐢 below, as I opened up more spots to chat with ladies next week!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#coach #accountabilitycoach #jenrulon #brandnewme #superattractor #findingclarity #tortugaturtletalk #findingavoice #thisiscostarica #puravida
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129 4

As a business owner, I have a TON of moving parts going on and to be honest, it can get extremely overwhelming.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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There are a few things that I need to do DAILY to make sure that I don't have that "Monkey 🐒 Brain 🧠" that you can hear about!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏻 Daily meditation 🧘‍♀️ Game changer for me since my trip to Costa Rica 🇨🇷.⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏻 Daily workout. I mean do we even need to explain this!⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏻 Daily journal after meditation⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏻 Daily Brain Dump in my planner (Yes, I have my own planner!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏻 Hire out (Bookkeeper, VA, etc!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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After chatting with Pamela, @pamelarobo, yesterday, we chatted about "buckets" and learning how to put our projects in buckets and organized our days that way. I thought this was genius and I do that but I never hear it explained that way.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What do you do for yourself as a #businessbabe or business owner, who has a lot of moving parts?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Share below because whether you are a crazy busy Mom/Dad or a business owner, this is where we need those hacks!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#coach #jenrulon #businessowner #gratitude #womenhelpingwomen #tortugatabletalk #tortugaretreats #moretocome
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"You can NOT fake an Ironman Triathlon." ~ Me⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let's chat about some tough love 💕 today, friends. I am FLOORED at how many people will come to me, wanting to do an Ironman Triathlon with little training.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Please.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You have to do the DANG work. You have to swim, bike, run and strength train. You have to put the time in. You can NOT fake an #ironmantriathlon because that swim will get you WAY before the bike and the run will.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let me explain what I am hearing:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏻Athletes are grabbing non customized plans for 12 to 16 weeks but not sticking to the plan.⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏻Athletes don't have a solid base before knocking out the above planned.⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏻Athletes do not have someone to keep them accountable and to tell them they are NOT doing enough or doing too much!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My concern is this when you half-ass training for an Ironman Triathlon. You will either DNF or get injured because you bumped up the mileage WAY to fast.
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This smile of me is coming out of T2 at #ironmanflorida in 2019. I clocked a 10:47:46 and PR'd my Ironman time. It was also my 15th Ironman!⠀⠀⠀⠀⠀⠀⠀⠀⠀
Do YOUR work. Plain and simple. And if you don't know what you are doing? Ask someone that has!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Off 🧼 📦 . Thank you and you are welcome!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#roadtoironman #dothework #coach #figureyoshitout #rulonracing #ironmanflorida #triathloncoach #always
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220 17

Self Care Sunday and Pre Yoga 🧘‍♀️ Glow.

And feeling #powerfulaf heading into next week, as I get to speak with numerous ladies about my new program, Building a Brand New Me.

Amazing what meditation, yoga and believing in yourself can do for the soul.

Drop a 💙 below if you did any #selfcaresunday.

#coach #brandnewme #happy #findingclarity #tortugatabletalk #tortugaretreats #letsdoit
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126 8

"Joyeuse saint Valentin"⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Dreaming of Paris and "The City of 💕Love."⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Over the last 5 months since Paris, I started diving into "Self-Love," as this has been my "word" for 2020.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Someone may think this post is selfish, or I should be posting a photo of the Silent Partner of @rulonracing but let's be real.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If I can't love ❤️ myself, then I can't give love the right way to anyone.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Today, I wish y'all "Joyeuse saint Valentin" and go treat yourself to something special and give yourself that #selflove in 2020!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#happyvalentinesday #jenrulon #coach #selflove2020 #speaker #coach #tortugatabletalk #findyourvoice #findingclarity #igotitatleelee
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Love this #tbt photo in #sanantonio on Hayes Street Bridge, as it represents, when I decided to uplevel my life late 2015, as I had a LOT of lessons learned.
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I started making choices in my life to think like a top performer as an @ironmantri athlete but also in my business. Let me explain.
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We all knew I wanted to qualify and participate at the Ironman World Championship. But I was getting so stressed by NOT qualify that it was causing anxiety, frustrations, and wanting to give up.
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As a business owner, it sucked. I wanted to shut the coaching business down and go back to the 9 to 5, as this #entrepreneurlife is tough! Then I made a shift in my mind.
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I had to "let go" of all my expectations of myself.
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Yep. Crazy right!
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Here is the thing. Once I did that, this is what I saw over the last 3 years:
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👉🏻Did a @tedx talk (Link in Profile)
👉🏻Qualified for the Ironman World Championship in Kona!
👉🏻Became a Paid Speaker
👉🏻Grew my brand and my business
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I started thinking like a champion and let my expectations go. BOOM 💥
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Interested in learning more about my program starting on March 1st? I have phone calls in the next two weeks to see if this program is right for you. Ladies ONLY!

What if you could live the life you have always wanted to live?
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DM me or grab the link in the profile to jump on a call with me before March 1st!
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#coach #jenrulon #selflove2020 #brandnewme #tortugatabletalk #findingclarity #findingavoice
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"Coach Jen. I don't want to do any strength training. I don't want to bulk up. I don't want to get injured. It isn't good for my heart ♥️."⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Alright, you people, stop throwing random thoughts out there into the Universe because those statements are false.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In today's blog, I actually chat about "Strength Training for the Heart."⠀⠀⠀⠀⠀⠀⠀⠀⠀
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"In the article, “Strength Training for the Heart” by Cedric Bryant and James Peterson, the research states how cardio exercise used to be the best way for cardiac rehabilitation programs to help their patients. Over time, rehabilitation programs started adding strength training."⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Today's blog squishes the myth that strength training isn't helpful for the heart.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Today's photo squishes the myth that strength training won't get you bulky if you are still doing endurance.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And guess what, you can get injured in anything that you do, swim, bike, run, lift, yoga, picking up a box or a child, etc. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What's my point? Get YO' ASS in the gym and start strength training today! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Did you know I wrote a book, "Rulon Rules: Strength Training & the Triathlete?" Grab it TODAY on Amazon or head to the link in my profile and I will sign, seal and delivered it to you!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#coach #strengthtraining #triathlete #rulonrules #liftheavyshit #getyoassinthegym #fitaf #fitat48
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Friends. Ladies. Athletes. Peeps. Last week was truly magical being in Utah but let's be real. I am a beach 🏖 girl.
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Today, I jumped on Facebook Live, to talk about my new program starting on March 1st called, "Building a Brand New Me."
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What is it all about? It is teaching y'all:
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🦋 How to Elevate Your Life!
🐢 How to Find Your Voice!
🦋 Figure Out What is Blocking You!
🐢 Learn to Get Out of Your DAMN Head!
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Let's jump on a 60-minute Discovery Call to see if this is something you need. I have 4 spots left with 7 phone calls happening in the next two weeks.
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DM me or head to link in profile to grab my calendar!
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#overthemoon #beachgirl #trustintheuniverse #happy #tortugatabletalk #brandnewme #stillacoach #jenrulon #thisiscostarica #puravida
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“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” – Oprah Winfrey⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Thank you to the AMAZING human beings at @scottduffymedia Breakthrough Mastermind this past week and YES, I tagged you!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Why?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The biggest theme that I heard from y'all was all about #gratitude. If you don't have gratitude, you don't have anything.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So, thank you my new found friends for showing me the way into 2020 with gratitude and #selflove!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#jenrulon #coach #tortugatabletalk #scottduffyevents2020 #livingmybestlife #mylife #sanantonio #thankful
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And on the 7th day of an EPIC week, she rests!

#coach #findingmyself #jenrulon #tortugatabletalk #clarity #contentcreator #gratitude #makingachange
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After the Breakthrough Mastermind Event ended on Friday, I did a little bit reflection from this week.
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I could have done a @soulfitsa workout, or a run, as my workouts were very limited this week but I decided to honor my body and give myself rest.
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Something I wouldn’t normally do, right?
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I wanted to sit. Listen to music. Meditate. Enjoy the hot tub outside in the snow ❄️ in #parkcity. I wanted to “Just Be.”
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It was seriously the best thing that I did for myself because my old self would have freaked out about not getting a workout in for my next race.
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Guess I am finally honoring that self-love ♥️ in 2020!
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Have you been honoring yourself in 2020? Post a ♥️ if you have!
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#coach #brandnewme #jenrulon #tortugatabletalk #findingclarity #happy #selflove2020 #entrepreneur
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