“When people told me I couldn’t do something, or they thought the “idea” was crazy…it fueled my fire to make it happen. I have always been a go-getter, and I didn’t let the word, “No” get in my way. I knew I would fail, but I would get back up and try again. As I got older, I started to realized something. People, who were scared of failing, were the people that thought I was crazy for doing something extraordinary. What I did was worked with Marine Mammals, auditioned for a Broadway show or did an Ironman Triathlon.”  ~Jennifer “Jen” Rulon, MS

Jen Rulon’s Story

Jen Rulon has been a triathlon coach of 18+ years and owner of JenRulon.com. She received her Masters in Kinesiology with an emphasis in Exercise Science. You can find her knowledge as an author and speaker ranging from Triathlete Magazine, Runners World, on the TEDx Stage, the Health and Wellness Expo in San Antonio, TX, Men’s Journal Online, and the New York Times.

Jen also practices what she preaches–she’s a 15x Ironman Triathlete who qualified and participated for the World Championship in Kona, Hawaii on October 14, 2017.

As Jen started building her brand and business, she realized she got really good at social media, especially Instagram. So good, that she was ranked one of the top coaches on the Leaderboard with Multisport Research – Endurance Sport Social Analytics in 2018 Q4!

The business grew, coaches started reaching out to Jen, of how she started her business, which started her program, Master Your Coaching Business. This program has been ongoing for coaching with the Facebook Group to help other coaches understand about growing a brand on social media.

When Jen “retired” officially from the long course in 2019, she decided to split her focus elsewhere. This is when she started to take her lessons learned from racing 15 Ironman Triathlons and teaching women how to build that “Champion” Mindset. Learn more HERE to jump on a call with her, so you can build your “Champion Status” from within.

As you see, Jen has grown her business to many different aspects from Business to Consumer and Business to Business. If you are looking to connect with Jen as a coach, as a Speaker or anything in between, connect with her HERE.

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“She is confident. Comfortable in her own skin. She walks with intention and acts integrity. She turns heads, minds and hearts.”

She has the mindset of a monarch woman.

She is you. She is me.

Chatting with ladies the last few days about my program that is starting on January 18th, I see SO MUCH damn potential.

Trust me. I haven’t always been confidence and comfortable in my own skin. It has been a process and it is a process for ALL of us.

Ladies, if you want to tap into your confidence, learn to use your voice more (still working on that!) AND have a crew of women who will support you, DM me or head to the link in my profile and get on my calendar 📅 today!

Sending you so much love 💕 and glow 🌟

#nosara #tbt #monarchmindset #author #podcast #speaker #womenempowerment #accountabilitycoach #womensupportingwomen

“A daily habit a day keeps the doctor away.” ~Me

Let’s be real. Daily habits have been so crucial for me over the last year because if I didn’t keep my habits up, I would be not where I am today.

Today, I am going to chat with you about my Morning Daily Habits:

👉🏻 Wake up between 6 - 6:30 am
👉🏻 Feet on the ground. Stretch. I say “Thank You” three times to the Universe.
👉🏻 Brush the teeth, then the bathroom.
👉🏻 Make coffee or turn it on because we were smart to make it the night before.
👉🏻 Drink at least 8 oz of water before the coffee.
👉🏻 Grab phone. Check emails. Instagram. Facebook. What’s App.
👉🏻 Drink Coffee. #coffeeislife
👉🏻 Meditate for at least 15 - 30 minutes.
👉🏻 Journal for at least 5 minutes.
👉🏻 Off to the home office, I go by 8:30 am.

Let me completely honest with you and you can keep ME accountable!

I need to meditate and journal BEFORE I check emails, IG, FB, and WA. I remember hearing a podcast with Jay Shetty saying he would lock his phone in his gym, so he could focus on quality time with himself and his wife. #genius

Moving forward, I will be getting up earlier so I can have quiet time with Coach Jen, with no distractions.

I will share with you my afternoon and evening habits in the next week. Stay tuned.

Is there anything that YOU do, that you want to share to help others?

#nosara #coach #monarchmindset #authorsofinstagram #speaker #accountabilitycoach #gainingclarity #happyme #monarchmeditation

"The secret of change is to focus all your energy, not on fighting the old, but on building the new." ~Socrates⠀⠀⠀⠀⠀⠀⠀⠀⠀
January 5th is an excellent day to show the "new." Champion Mindset Coaching is NOW called "Monarch 🦋Mindset." ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Yes, I am building a #womenempowerment brand, and I am so freaking excited!⠀⠀⠀⠀⠀⠀⠀⠀⠀
For those women, who were coached by me in 2020, who helped me get clear of what I offer. I am forever grateful. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
For those women, who filled out my rebranding form, I am over the moon 🌙 (PS. I have 17 videos left!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
And for the woman whose life I want to touch in 2021, I can't wait through, whether it is on my social media, my coaching, my book, my podcast, or/and my Costa Rica 🇨🇷 Women's Retreat in December 2021, the door 🚪 is open.⠀⠀⠀⠀⠀⠀⠀⠀⠀
My mission for my Monarch Mindset is "empowering all women to harness their inner strength and find freedom through change."⠀⠀⠀⠀⠀⠀⠀⠀⠀
And away we go, ladies, through crown 👑 adjusting or allowing you to spread your wings 🦋and fly, we got this, and this is just the beginning!⠀⠀⠀⠀⠀⠀⠀⠀⠀
#coach #monarchmindset #podcast #author #speaker #community #womensupportingwomen #timetofly #bossbabe

"Sometimes in the waves of change we find our true direction." ~Unknown

Your spiritual growth can be a big change or a tiny change It will be a change regardless and that is ONLY for you to decide.

What I am loving about my journey is that I am making changes for myself. For example, I stopped drinking over a year ago because I did not have the clarity that I wanted in my life. I started meditation because I needed to learn how to calm my anxious heart. I started trusting the Universe/ God / Source (what ever you use) more and not trying to control shit (Still working on this BTW!)

As I am chatting with you about my spiritual journey and daily habits these next couple of weeks, I want you to look at your life and think,

"What can I do to make my life better by the end of 2021?"

Think about it. Sit on it. Send me a DM. Write a message below. Send me an email at jen@jenrulon.com.

My goal for you is to think BEYOND the daily routines and the really find out what YOU want for yourself.

Because those waves are crashing at your feet...

#womenempowerment #nosara #gopro #nofilter #thisiscostarica #womwnsupportingwomen #authorsofinstagram #speaker #motivationalquotes #beachbabe

“Thank you, Universe for providing learnings and challenges to get to my higher self.”⠀⠀⠀⠀⠀⠀⠀⠀⠀
I had this thought during this morning's meditation. I did it immediately before I jumped out of bed, to brush the teeth, grab a coffee, and my phone.⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is a habit I need to focus on in 2021. Meditate 🧘‍♀️ and sit with me for 30 mins before I take care of anything else.⠀⠀⠀⠀⠀⠀⠀⠀⠀
New to mediation or prayer or _________? Not to worry because however, you do it is what works for you. There are a ton of apps that can help you, along with the beautiful @gabbybernstein, who guided me with her book, “Super Attractor.” #lifechanging⠀⠀⠀⠀⠀⠀⠀⠀⠀
As a #bossbabe, I need to focus on myself for those 30 mins in the morning to be a better ME for others that are around me!⠀⠀⠀⠀⠀⠀⠀⠀⠀
What habits are you addressing in 2021?⠀⠀⠀⠀⠀⠀⠀⠀⠀
#goingwithin #womensmotivation #monarchmindset #womenempowerment #womensupportingwomen #coach #speaker #author

It’s a lifestyle. Not a resolution.

This morning, I did photos and weighed myself at 129 lbs for @coachmykalasmith.

During the holidays, I filled myself with steaks, sweet potatoes, @torchystacos, pork chops, salads, @meritcoffee, and their pop tarts, cake, @brachscandy Christmas 🎄 Nuggets, chocolate, and pecan pies.

I also tracked it. Sure maybe I wasn’t as consistent during most days and maybe I didn’t put things in like I should have but I enjoyed it all.

I even took a whole week off from @soulfitsa.

Friends, screw the resolutions. Make a lifestyle change.

Trust me. You will love 💕 yourself so much more and enjoy food.

Thanks, Coach Mykala for your guidance with food. Thanks, @soulfitsa for building the body (and booty) in 2020, and can’t wait for 2021!

Happy New Year 🥳 Friends!

#happynewyear2021 #fitat49 #fitaf #macrocounting #strengthtraining #womenempowerment #coach #monarchmindset #author #speaker

Goodbye 2020!

I have to admit.

2020 was good for me. I wrote a book. I did 4 virtual speaking gigs. I traveled for work-cations. I forgave. I believed. I started a women empowerment group. I started focusing on my #selflove. I got hired from @trainingpeaks to help them with a business course for #endurance coaches. I learned to open up. I learned to love 💕 more.

Honestly, I woke the f&$k up of who I am as a woman, a business owner, and a #bossbabe.

God, it feels good.

I am looking forward to 2021 though as I will be able to build my #womenempowerment group, who are looking to make a difference in their lives and others lives.

I am manifesting this:

The end of December 2021, a whole bunch of amazing women that I connected with in 2020 AND 2021. We are in Costa Rica 🇨🇷 sitting on this beach 🏖, laughing, eating amazing food, having “Ginger & Turmeric Shots,” washing away our fears in the ocean, and celebrating our wins of 2021.

I can’t wait.

#monarchmindset #jenrulon #coach #nosara #thisiscostarica #bossbabe #author #speaker #womensupportingwomen #womeninbusiness #smallbusinessowner

Losing a parent is never easy. Never.

My dad would have turned 75 years old today. I miss him every day.

Something that I did in 2020 was powerful.

I forgave him.

We didn't have the best relationship. It was hard to connect with a daughter, who didn't play football, basketball, or baseball. Check out my TEDx Talk, @tedxtwu. (Link in profile!)

As I started digging deep within myself and my spiritual journey this year, I realized my Dad was a kid himself when they had me. He was almost 26 years old.

When I realized that my Dad loved me the way that he knew how and that he was dealing with life himself, I realized, "Wow, he did love us."

While, I may not get to hear him laugh at his own jokes anymore, ask him how NOT to kill a plant, or have one more dance, I will ALWAYS be reminded that I was loved.

I sure hope you get this Dad.

#clarity #forgiveness #monarchmindset #podcast #speaker #author #forgivingothers #coach #jenrulon

April 2020. People started asking me about working from home because I have been doing it since 2013 when I began JenRulon.com.
Running an online business can be very fulfilling but also very challenging. Here are “5 Tips to Set Your Online Business Up for Success in 2021.”
1. Time blocking is crucial. Make sure you add your non-negotiable first: workout, meditation, kids, sleep, etc.
2. Source out AFTER you figured things out yourself. I am all about getting help first, but I want to know what’s going on in my business.
3. "Fall Fast" is the best tip I heard from Michael Girdley, @mgirdley. If it ain’t working, drop it.
4. Get discussion or handshakes in writing. You are running a business. I don’t care if they are friends.
5. Trust in yourself. You know what you are doing.
Bonus Tip: Coffee ☕️ and music 🎶 are LIFE when it comes to getting shit done!
One major perk from working from home. I can work from anywhere, as Meghan, @meghan.mcguire, took this photo in Costa Rica 🇨🇷! Just don’t forget your power cord.
What are you going to change in 2021 to run your business or to start your business?
#bossbabe #thisiscostarica #womenempowerment #selfmotivation #monarchmindset #podcast #author #speaker #mindsetcoach

“Your heart will illuminate your way.”

Have you read the book, "Blue Mind?" It talks about the science of being by water and how it can help our health and well-being.

I like what was said in the book, "Blue Mind isn’t just about smiling when you are near the water; it’s about smiling everywhere."

Something that I have recognized in my journey the past 1.5 years, is that when I am by water, I am extremely powerful. I finished the book (coming out in February) by water and during a hurricane. I got clarity on my #womensretreats and #womenempowerment program by water. And, I had some of my best races by an ocean.

This is me though. Others may be in the snow ❄️ or in a mountain 🏔.

Have you found a place of empowerment? Share below.

#bluemind #happyplace #mindsetcoach #clarity #youdoyou #monarchmindset #andawaywego #podcast #flyingabovetheline

“Everything is “falling” into place. You need to trust.” ~@coachjenrulon

Enjoy #selfcaresunday friends!

#wideopenspaces #womenretreats #monarchmindset #jenrulon #coach #womenempowerment #clarity #gratefulaf

“Glow-Getter: A driven busy gal who strives to achieve her goals in life while attaining a beautiful glow both inside and out.”

Thank you Costa Rica 🇨🇷 for that reminder and thank you to my 🇨🇷 Soul Family!

Happy Saturday Friends!

#glowgetter #nosara #costarica #puravida #womenempowerment #mindsetcoach #jenrulon #monarchmindset

Spreading you so much Christmas 🎄 Cheer today.

Merry Christmas 🎄 Friends from my house to yours....

Dreaming 🛌 of my toes in the Caribbean blue soon!

Love 💕 to y’all!!

#nosara #thisiscostarica #merrychristmas2020 #merrychristmas #puravida #happysoul #lovenosara

"Don't let the world dim your light, be the light."⠀⠀⠀⠀⠀⠀⠀⠀⠀
Another lesson from my Costa Rica 🇨🇷 trip, BUT this word came from my Costa Rica Trip in 2019.⠀⠀⠀⠀⠀⠀⠀⠀⠀
I started gaining clarity of WHO Jen Rulon was in 2019? She wasn't JUST a 15x Ironman Triathlete who qualified and participated in the Ironman World Championship. I figured out she is SO much more.⠀⠀⠀⠀⠀⠀⠀⠀⠀
I am a girl who loves her family and friends with so much unconditional love. I love the beach and sand in my toes, ears, and ass crack. I love my community of triathletes and the @rulonracing team. I love that I am finding a group of ladies to build a fantastic community to empower themselves. (Announcement coming soon!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
Most of all, she loves herself, and this photo represents this so much.⠀⠀⠀⠀⠀⠀⠀⠀⠀
I was by myself for the sunset 🌅 and felt a sense of peace and calmness over me, heading into 2021.⠀⠀⠀⠀⠀⠀⠀⠀⠀
The light has always been on my world; it was time to tap into it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Guess what, you are the same! Shine your light, and your world 🌎 will be so much brighter. I promise you that!⠀⠀⠀⠀⠀⠀⠀⠀⠀
#thisiscostarica #puravida #photooftheday #gopro #playasanjuanillo #costarica #jenrulon #coach #monarchmindset #womenretreats #womenempowerment

“Dance 💃 like no one is watching.”
Another lesson learned in Costa Rica 🇨🇷 but this also played a huge role for me in 2020.
I danced after I finished a chapter in my book. I danced in the kitchen making dinner. I danced when I got paid for my book.
In Costa Rica 🇨🇷, I danced on the beaches of Samara, where I found my soul in 2019.
We all have the same power to dance through life. It is a choice. I have told y’all this all along. You can choose to get up and find your soul or be stagnant.
What are you going to do in 2021?
#dancingthroughlife #findingyourself #setyoutsoulonfire #jenrulon #monarchmindset #changeiscoming #puravida #thisiscostarica

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