As a coach, I have seen many success with athletes, who work their asses off to swim bike and run. Their training is SPOT on. They “crush” their workouts.

As a coach, I have seen those same athletes above, toe the line, and FALL APART during the race! Why do they fall apart? They are NOT mentally prepared!

Today, I chat with you about “Eating the Elephant.” Triathletes will HURT their own races because of their lack of mental training. I know some of you are heading to your first Ironman Triathlon or your 10th 70.3 Ironman Triathlon or your 1st sprint triathlon and this advice will help you in your triathlon journey.

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