According to recent statistics, Instagram has 1 billion total monthly active users. Let that number sink in for a moment. Out of 1 billion monthly active users, certainly you can find your niche in there. Even if you’re not a “major brand,” it’s time to take Instagram seriously as a business marketing tool. With this planner we’ll explore the various features of Instagram and how to use them to share your content. Your target market may or may not gravitate to ALL the formats but at least you’ll have the knowledge of how they work so you can experiment with them. There’s no hard and fast formula when it comes to utilizing social media; very often it’s a game of trial and error while hoping to recognize patterns of audience behavior. Now, grab your smartphone and let’s get into the nitty gritty of creating an Instagram strategy.