As a triathlon/strength coach, I have worked with numerous athletes throughout the years: From sprint distance triathletes, to 7x Ironman Triathlon triathletes. I have  AMAZING relationships with some of the athletes that I have coached, and not so great relationships with others. I have had some athletes who have gone to other coaches (totally fine; it’s a growing process!). I have had some athletes quit the sport completely. I have also had to fire some of my athletes. Why? I was putting more work into coaching them than they were putting in for themselves. I don’t work that way.

The other day, I received a question from a potential athlete, and I LOVE what they asked me: “What are my expectations as a coach?” As I started thinking about her question, I realized that I need to tell my potential athletes my expectations from the start. Maybe the athletes that I fired were never “aligned” with my expectations? Maybe the athletes that went to another coach wanted a different approach to coaching. Another thought that I had was that the athletes that I am coaching now and the athletes I have coached in the past Exceed my Expectations. Why? These athletes, aka friends, know that I expect GREAT things from myself as an athlete. Why would I think any differently with the athletes that I coach?  To make it clear cut, I came up with:

 Jen Rulon’s Coaching ExpectationsCoach Monica-2

This post was originally written on May 12, 2015 and a lot of things have changed since then. As I started understand about branding, I realized that R2 would not be “understood” coming from Jen Rulon. So we went with Rulon Racing instead of R2. After chatting with a wonderful friend of mine, she gave me my clarity, which is what I needed at the time BUT here is the story about how the “owl” came about with Rulon Racing! 

Here is the story from May 12, 2015:

About 6 months ago, Chris and I were on our way back from Ironman Florida. We started talking about goals, dreams and what we wanted as individuals but also as a couple. Poor guy was in the driver seat and no where to go :) I pulled out the sticky notes, the markers and off I went…let me show you the sticky notes for Chris and I for the 1 year goals: Dreams do come true

I present to you our very own Triathlon Racing Team:

“R Squared Racing” or “R2 Racing”