Helping Women Reclaim Their Power in Midlife

I knew that I wanted big changes in 2024, but I am not positive I would have been as successful these last 4 week if I didn't get in touch with Coach Jen. She has taught me how to manage my nutrition for my physical activity; she's helped me stay diligent with my emotional well-being and she's encouraged me to set goals for myself, which has led to daily meditation. I feel amazing; I'm down 5 lbs, I've lost several inches around various parts of my body and I am only 4 weeks into this new year new lifestyle. I like to think that I am capable of doing this myself, and one day I will be. But for now, Jen is helping me figure it all out so that I can live my best life for as long as possible.

Jennifer Fritzsching Rulon is an amazing athlete, coach, trainer, and I’m lucky to have her as a friend. If you are looking for that cue in your life to make changes, big or small, feel free to reach out and I would be thrilled to put you in touch with Jen. With Jen’s help I found the components I needed to be reenergized and focused on a healthier version of me! Physically, mentally and nutritionally Jen has helped me find the main ingredients to be successful and have the accountability piece that I lacked trying things on my own. I have dropped weight, gotten stronger, gained muscle, eating plenty but the right way and changing me.

Coach Jen and I have had the privilege over the past 10 years of working together as fellow triathlon coaches and the opprotunity to help and mentor each other. Coach Jen's attention and thoughtfulness to her trade, her athletes, clients along with her passion for genuinely helping people improve, and elevate physically, mentally, emotional, and spirtually is inspiring. Jen is a lifetime learner and understands that her growth comes from having a growth mindset, and is always ready to extend herself, her knowledge, and her well earned life wisdom.

Jen will make you believe you can do anything! She turned my can't into cans! She was there for me on my good days and got me through the not-so-good days. She adjusted my training to fit with being a wife, mom of 3, and elementary school teacher! She helped me set goals and crush them! In return, I gained much knowledge I will carry throughout life. There is a fine line between coach and friend with this one.

From a Non-Swimmer to an All-World Athlete: Our journey as coach and athlete started in 2010 with a fun meeting at LifeTime Fitness pool when Coach Jen realized that I couldn't swim to save my life, but I had already paid for a half Ironman just seven months away. With hard work, tears, blood, fun, and dedication, she got me to finish my first triathlon, Longhorn 70.3, and we have been at it since then. In 2018, under her guidance and friendship, I became an AWA, a dream of mine. She is kind and knowledgeable, lifts you, and helps you through the bumps on the road to reach your goals. I couldn't have done it without her. Love Coach Jen

I just wanted to send you a huge thank you for the TrainingPeaks course "Introduction to Business for Endurance Coaches." I'm a new coach that started a blog and doing some run coaching about a year ago as a passion project and only recently decided to chase this as a career. As someone right at the beginning, I thought your course was really well organized and incredibly applicable. I will review these materials for a long time and take your action items in these modules seriously. I also really appreciated all the notes and additional learning references you included with each module and have these bookmarked.

So, I'm not a triathlete, but I am an athlete and have known Jen for years. She's sure inspirational for her athleticism and accomplishments, but she is more inspirational for her heart, her desire to help others, and her willingness to share her story. Invite Jen to speak to your group; she will tailor the presentation to connect and motivate others. She'll be honest, open, and make you think differently. She's a natural breath of fresh air!

Jen is an incredible swim coach! If you tried to build/describe the ideal swim coach, you would end up with Jen. She is super super knowledgeable, dedicated, giving with her time, flexible, adaptable to whatever style or cadence is needed, optimistic and creating Positive inertia for the lesson at every turn. We’ve had the honor of having Jen do swim lessons with our nearly 4-year-old. In A months time or kiddo went from not being comfortable blowing bubbles to 30 second back floats with her lifejacket on in the ocean, in addition to jumping into the pool on her own, putting her face underwater for over 10 seconds repeatedly, and so much more. Jen is awesome, you will be in incredible hands, no matter your age or skill set!

“Working with Jen changed everything.” I met Jen by chance in Costa Rica—but it was exactly the connection I didn’t know I needed. After years of struggling with menopause symptoms, weight changes, and hitting dead ends with doctors and diets, Jen offered something different: true understanding and sustainable support. She’s helped me connect the dots between my nutrition, movement, and mindset—and reminded me that I’m worth showing up for. She’s not just a coach. She’s a guide, a cheerleader, and someone I now consider a friend. If you’re a woman in perimenopause or menopause, feeling lost or stuck—Jen is the person you want in your corner.

Meeting Jen for the first time, I knew I had to work with her! Being menopausal, the things I used to do weren’t helping my body composition. I was frustrated. Jen has taught me how to be stronger both physically and mentally. For me, she was not only my coach but my therapist!! I’ve always liked working out but with her personalized workouts had made me wanting more cuz I could see the difference those did and also the macros she had me at. Amazing changes in a short amount of time. I’m back loving myself again.

Jen is simply amazing! I was a bit hesitant when I came across her as have spent a lot of money on coaches and trainers and they all claim to be the best. As a coach myself, I need someone who will stand out. Jen is so much more! I absolutely LOVE her workouts as with a busy schedule I can do them whenever and wherever as in my case they're hard but short. She's on top of her game and when it comes to accountability she's on it!! She will hop on board your training, life goals, daily situations, crazy intentions, and she will hold your hand and won't let go until you accomplish what you set out to accomplish. Her level of commitment and standing by someone no matter what in my personal opinion is 100% key to your success. She will navigate with you through the ups and downs to help you figure out things and that can only come from a human that's just enlightened!! I will strongly recommend her to anyone that wants to thrive in one or multiple areas of their lives!

My time working with Jen was a tremendous gift. First, because she was recommended by someone I care about and that gift turned into a valuable walk through more than just a nutrition and exercise experience. Jen helped me to go deeper inside of myself. She asked significant questions that forced me to think about my life journey and what I wanted and needed moving forward: the non-negotiables. With her, I was able to come to terms with past experiences, life, regrets, and how and why I made certain choices. I was able to start healing old wounds and forgive, mostly forgive myself and find a place of peace and clarity. Jen helped me exponentially mentally and emotionally In addition to eating healthy, working out and feeling good about myself. The whole process is connected; mind, body spirit. Jen has a wonderfully open energy that is supportive and encouraging. Anyone would benefit from her perspective and thoughtful coaching. She’s a gem!!

I needed a change in my life. In my 30’s I had done multiple Ironmans, including Kona. In my 20’s I ran dozens of marathons. Now, in my 40’s, I felt I was just trying to maintain my physique and was failing. Jen was the answer I wish I had a decade ago when I was training hard. Jen helped me navigate my macros and recognize the importance of the nutrition I put in my body. Since working with her, I have felt better about my body and have gained confidence in my health. It’s not about the calories, it’s about the substance. Jen listens to understand and meets you where you are. I highly recommend Jen to anyone willing to work on themselves.

Coach Jen is incredible! She helps you keep pushing through whatever it is you need. It's not just physical, but mental and spiritual as well. I watched her for years before signing up to be coached and I look forward to all her plans, questions and calls every week with gentle guidance, support and just listening when you need it . Thankful for her understanding of a my body changes, goals and encouragement to be moving forward daily.❤️🤠

“Coach Jen is the real deal.” If cookie-cutter programs worked, you wouldn’t need a coach. But life isn’t one-size-fits-all—and that’s where Jen shines. She meets you where you are, especially when things don’t go to plan. She helps you uncover the why behind your roadblocks, offers sustainable solutions, and holds you accountable with kindness—not judgment. Jen’s not here for the sales pitch or quick fix. She’s walked through big transitions—divorce, menopause, career shifts—and she gets it. She listens, challenges you, and shows up in ways most coaches don’t. If you’re ready for real change with someone who truly cares, Jen is your coach.

“Jen helped me reclaim my strength—and myself.” I came to Jen in a season of burnout—too much work, not enough me-time. Even as an intentional eater and active woman, I needed guidance to reset my habits, build more muscle, and prioritize me again. Jen gave me the structure, support, and inspiration I didn’t even realize I needed. Her app made workouts simple and effective, our check-ins kept me accountable, and her energy is just contagious. At 51, I feel stronger, more motivated, and more aligned than I’ve felt in years. Jen is the spark you didn’t know you needed.

I was 40 and wanted to do a triathlon for the first time. My friend said there was a lady with a huge smile and a personality similar to mine. Her name is Jen. We got connected, and a sweet friendship took off. Jen went above and beyond to prepare me for my race. She came to my town and did a swim and helped with my running technique. The best part was that she showed up in person on the day of the big race. Having her there to cheer me on and help calm my nerves was huge. The accountability and support offered during the year working together was transformative. I highly recommend Jen for anyone’s fitness journey

Jen is a beautiful energetic soul who loves helping women find their strength! She's inspiring, and her ability to compete 15 Ironman Triathlons is a testament to her incredible mindset! She's down to earth and relatable making her a great coach to work with. 💖

Jen’s words teach and remind us that our journey is our own; it will not, and should not, replicate another’s. No matter what our current goals are, she gives helpful insights for returning to that core reasoning in which the idea bloomed for that goal in the first place. I did feel as though as I was talking with an old friend while going through this book - it’s that real, raw, and to the point without the extra ‘fluff’. Giving up is easy, and for each of us that unique breaking point holds different meaning. Jen reminds us that we are human and we can indeed do whatever we set our mind to, even when we approach the unexpected, yet natural obstacles - along with the ‘obstacles’ we might create ourselves along the way. I’ve ordered extra copies of the book to share with the special ladies in my life. ✨

“Jen doesn’t just coach you—she becomes family.” What started as a bucket-list dream to complete one Ironman turned into a life-changing journey with Jen. From day one, she brought me into a community, challenged me, and helped me become stronger—physically, mentally, and emotionally. Now, years later at 44, I’ve come back to Jen for a full reset—because I trust her. In a world full of online experts, Jen is the real deal: experienced, authentic, and deeply committed to her people. If you want a coach who truly gets it—who brings heart, wisdom, and lived experience—Jen is the one.