Real stories. Zero fluff.
Jen Rulon is a midlife strength coach, 15-time Ironman, TEDx speaker and author. She talks about getting strong after 40, getting sober, and starting over, at any age.
As Featured In
On Stage
From commencement stages to TEDx, Jen brings 25 years of coaching and a story people remember long after they leave the room.
Commencement Address
Jen challenged graduates to embrace change, trust their gut, and go after the life they actually want.
TEDx Talk
What 15 Ironman finish lines taught Jen about self-discovery, and the inner strength that carries into everyday life.
What Jen Talks About
Why women over 40 need to lift, how menopause changes the rules, and how to train for the next 40 years, not just the next race.
Getting sober, leaving the old life behind, and rebuilding from scratch in Costa Rica. Reinvention doesn't have an age limit.
Movement, Mindset, Metabolism and Meaning: the practical framework behind 25 years of coaching results.
A Memoir · 1 . 11 . 2027
Sobriety. Divorce. A one-way ticket to Costa Rica. The book I didn't think I'd have the guts to write, and the one I'm finally ready to give you.
Review copies and author interviews are available for media.
Featured Interviews
A few favorite conversations on strength, menopause, aging well and reinventing your life.
Plus 17 more conversations on mindset, sobriety, business and life in Costa Rica.
In the Press
Editors turn to Jen for straight talk on strength, endurance and training at every age.
For Hosts & Event Planners
Copy and paste. No rewriting needed.
Jen Rulon is a midlife strength coach, 15-time Ironman finisher, TEDx speaker and author who helps women over 40 get strong, rebuild their health, and start over on their own terms. She lives in Sámara, Costa Rica.
Jen Rulon is a midlife strength and endurance coach, TEDx speaker and author who has been coaching since 2001. A 15-time Ironman finisher and Kona qualifier with a master's degree in kinesiology, Jen helps women over 40 build strength, navigate menopause, and create lasting change through her 4 M's framework: Movement, Mindset, Metabolism and Meaning. She is the author of Life Lessons of an Ironman Triathlete, Rulon Rules, and Self-Motivational Strategies for Women, and her memoir, Where the Morphos Dance, releases January 11, 2027. Sober since 2019, Jen traded life in the US for Sámara, Costa Rica, where she coaches women around the world.
Let's Talk
Podcasts, keynotes, panels and book interviews. Jen brings real stories and practical takeaways your audience can use the same day.