I am a Mindset Coach, Author, and Speaker. ~Jen Rulon

I’ve been coaching triathletes for 18+ years.  I’ve received my Masters in Kinesiology with an emphasis in Exercise Science. I train triathletes to reach their potential and coach triathlete coaches to successfully grow their businesses using my own proven methods.

My knowledge has been featured in Triathlete Magazine, Runners World, on the TEDx Stage, the Health and Wellness Expo in San Antonio, TX, Men’s Journal Online, and the New York Times.

I also practice what I preach — I’m a 15x Ironman Triathlete who participated in the World Championship in Kona, Hawaii on October 14, 2017.

Women's Mindset Program

Women's Mindset Program

Women's Mindset Program

Triathlon Coaching

Triathlon Coaching

Triathlon Coaching

Public Speaking (Virtual & Onsite)

Public Speaking (Virtual & Onsite)

Public Speaking (Virtual & Onsite)

As featured in

Runner's World
Men's Health
Men's Journal
The New York Times
Training Peaks

Latest From My Blog

Follow me on IG for daily updates


What a powerful message. Ironically this photo was taken in 2018 at the @lululemon in Austin and it popped up for “memories.”

Maybe it’s a message we all need today. Start a side hustle. Sign up for a 5k. Hire a coach. Quit the job that you hate. Give up drinking. Stop connecting with a friend, who no longer serves you. Leave the abusive relationship. Whatever you want to do. This is your sign 🪧.

Happy Saturday, Friends!

#doitnow #accountabilitycoach #monarchmindset #jenrulon #letsdothis #findingclarity #trusttheuniverse #justsaying #333

“She is confident. Comfortable in her own skin. She walks with intention and acts integrity. She turns heads, minds and hearts.”

She has the mindset of a monarch woman.

She is you. She is me.

Chatting with ladies the last few days about my program that is starting on January 18th, I see SO MUCH damn potential.

Trust me. I haven’t always been confidence and comfortable in my own skin. It has been a process and it is a process for ALL of us.

Ladies, if you want to tap into your confidence, learn to use your voice more (still working on that!) AND have a crew of women who will support you, DM me or head to the link in my profile and get on my calendar 📅 today!

Sending you so much love 💕 and glow 🌟

#nosara #tbt #monarchmindset #author #podcast #speaker #womenempowerment #accountabilitycoach #womensupportingwomen

“A daily habit a day keeps the doctor away.” ~Me

Let’s be real. Daily habits have been so crucial for me over the last year because if I didn’t keep my habits up, I would be not where I am today.

Today, I am going to chat with you about my Morning Daily Habits:

👉🏻 Wake up between 6 - 6:30 am
👉🏻 Feet on the ground. Stretch. I say “Thank You” three times to the Universe.
👉🏻 Brush the teeth, then the bathroom.
👉🏻 Make coffee or turn it on because we were smart to make it the night before.
👉🏻 Drink at least 8 oz of water before the coffee.
👉🏻 Grab phone. Check emails. Instagram. Facebook. What’s App.
👉🏻 Drink Coffee. #coffeeislife
👉🏻 Meditate for at least 15 - 30 minutes.
👉🏻 Journal for at least 5 minutes.
👉🏻 Off to the home office, I go by 8:30 am.

Let me completely honest with you and you can keep ME accountable!

I need to meditate and journal BEFORE I check emails, IG, FB, and WA. I remember hearing a podcast with Jay Shetty saying he would lock his phone in his gym, so he could focus on quality time with himself and his wife. #genius

Moving forward, I will be getting up earlier so I can have quiet time with Coach Jen, with no distractions.

I will share with you my afternoon and evening habits in the next week. Stay tuned.

Is there anything that YOU do, that you want to share to help others?

#nosara #coach #monarchmindset #authorsofinstagram #speaker #accountabilitycoach #gainingclarity #happyme #monarchmeditation

"The secret of change is to focus all your energy, not on fighting the old, but on building the new." ~Socrates⠀⠀⠀⠀⠀⠀⠀⠀⠀
January 5th is an excellent day to show the "new." Champion Mindset Coaching is NOW called "Monarch 🦋Mindset." ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Yes, I am building a #womenempowerment brand, and I am so freaking excited!⠀⠀⠀⠀⠀⠀⠀⠀⠀
For those women, who were coached by me in 2020, who helped me get clear of what I offer. I am forever grateful. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
For those women, who filled out my rebranding form, I am over the moon 🌙 (PS. I have 17 videos left!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
And for the woman whose life I want to touch in 2021, I can't wait through, whether it is on my social media, my coaching, my book, my podcast, or/and my Costa Rica 🇨🇷 Women's Retreat in December 2021, the door 🚪 is open.⠀⠀⠀⠀⠀⠀⠀⠀⠀
My mission for my Monarch Mindset is "empowering all women to harness their inner strength and find freedom through change."⠀⠀⠀⠀⠀⠀⠀⠀⠀
And away we go, ladies, through crown 👑 adjusting or allowing you to spread your wings 🦋and fly, we got this, and this is just the beginning!⠀⠀⠀⠀⠀⠀⠀⠀⠀
#coach #monarchmindset #podcast #author #speaker #community #womensupportingwomen #timetofly #bossbabe

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