Jen Rulon

I Help Women Overcome the Fears of Starting a New Chapter

I Help Women Overcome the Fears of Starting a New Chapter



Life is a series of transitions, and sometimes, we all need a guiding hand to navigate the twists and turns. Whether you’re facing the bittersweet moment of your kids leaving home, coping with the loss of a loved one, navigating the unique challenges of womanhood, experiencing the complexities of divorce, or any other significant life change, I’m here for you.

From my background as a dedicated triathlon coach to my current role as a life coach, I understand that change is not always easy, but it is an inevitable part of our journey. I am here to be your companion and guide, supporting you through your personal metamorphosis.


Yes, I am a Self Publisher & Author:  It was the end of 2016, and I found an article about “How to Write an Ebook on KDP.” I looked at all the blogs that I had written, and a lightbulb turned on. I was asked so many times about strength training for the triathlete that I decided to write a book called “Rulon Rules: Strength Training & the Triathlete.”


Yes, I am an Author with a Publishing Company:  This is where “Self Motivation Strategies for Women” comes in. “Self Motivation Strategies for Women” was designed through passion, grit, and heart. While I had an editor and publisher that put together an outline, it truly made me realize that this has been how I have lived my life. I have always lived and loved with passion, grit, and heart.


I knew that I wanted big changes in 2024, but I am not positive I would have been as successful these last 4 week if I didn't get in touch with Coach Jen. She has taught me how to manage my nutrition for my physical activity; she's helped me stay diligent with my emotional well-being and she's encouraged me to set goals for myself, which has led to daily meditation. I feel amazing; I'm down 5 lbs, I've lost several inches around various parts of my body and I am only 4 weeks into this new year new lifestyle. I like to think that I am capable of doing this myself, and one day I will be. But for now, Jen is helping me figure it all out so that I can live my best life for as long as possible.

Michelle Moore Cyclist, Skier & Business Owner

Jennifer Fritzsching Rulon is an amazing athlete, coach, trainer, and I’m lucky to have her as a friend. If you are looking for that cue in your life to make changes, big or small, feel free to reach out and I would be thrilled to put you in touch with Jen. With Jen’s help I found the components I needed to be reenergized and focused on a healthier version of me! Physically, mentally and nutritionally Jen has helped me find the main ingredients to be successful and have the accountability piece that I lacked trying things on my own. I have dropped weight, gotten stronger, gained muscle, eating plenty but the right way and changing me.

Jessica DePorter Momma, Wife and Skier

Review“Jen’s encouragement is passionately dripping off the pages like tiny droplets of water to the dry mouth of an Ironman athlete. Breathe it all in, slowly, like the smell of the air after a summer storm. Her approach is a collection of timeless strategies that, once applied, have the ability to move you down the road to living your best life.”

Self Motiation Strategies for Women - Jen Rulon
Frank Sole Swim Coach & Author

Jen will make you believe you can do anything! She turned my can't into cans! She was there for me on my good days and got me through the not-so-good days. She adjusted my training to fit with being a wife, mom of 3, and elementary school teacher! She helped me set goals and crush them! In return, I gained much knowledge I will carry throughout life. There is a fine line between coach and friend with this one.

Cristina Bergeaux Ironman Finisher, Mom & Amazing Human!

From a Non-Swimmer to an All-World Athlete: Our journey as coach and athlete started in 2010 with a fun meeting at LifeTime Fitness pool when Coach Jen realized that I couldn't swim to save my life, but I had already paid for a half Ironman just seven months away. With hard work, tears, blood, fun, and dedication, she got me to finish my first triathlon, Longhorn 70.3, and we have been at it since then. In 2018, under her guidance and friendship, I became an AWA, a dream of mine. She is kind and knowledgeable, lifts you, and helps you through the bumps on the road to reach your goals. I couldn't have done it without her. Love Coach Jen

Ana Voss 10x Ironman Triathlete & Artist

I just wanted to send you a huge thank you for the TrainingPeaks course "Introduction to Business for Endurance Coaches." I'm a new coach that started a blog and doing some run coaching about a year ago as a passion project and only recently decided to chase this as a career. As someone right at the beginning, I thought your course was really well organized and incredibly applicable. I will review these materials for a long time and take your action items in these modules seriously. I also really appreciated all the notes and additional learning references you included with each module and have these bookmarked.

Greg Marshall Treeline Endurance Coach & Owner

So, I'm not a triathlete, but I am an athlete and have known Jen for years. She's sure inspirational for her athleticism and accomplishments, but she is more inspirational for her heart, her desire to help others, and her willingness to share her story. Invite Jen to speak to your group; she will tailor the presentation to connect and motivate others. She'll be honest, open, and make you think differently. She's a natural breath of fresh air!

Jess Massey Business Owner & BA Momma!

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