From Blog to Bestseller: How I Turned My Writing into Published Books

Many people have asked me about my publishing journey, so I’m excited to share my experience with you. I’ve self-published two books, Life Lessons of an Ironman Triathlete and Rulon Rules: Strength Training & the Triathlete, and I worked with a publisher for my third, Self-Motivational Strategies for Women. Each path came with its challenges, but the learning process was invaluable.

If you’re thinking about writing a book and need guidance, let’s chat! Click HERE to schedule a call.

Why Do So Many Aspiring Authors Struggle to Publish?

It’s rarely about writing talent, knowledge, or passion. Instead, the most common obstacle is one simple thing: time.

As a coach, you’re already balancing so much—serving clients, running your business, managing your family, creating programs, marketing on social media, and leading your team. Finding time to write a book can feel impossible.

But here’s the good news:

You’ve Probably Already Written It

If you’ve been blogging for months—or years—you likely have all the content you need for your book. The key is repurposing and organizing it.

Even if your blog is still new, you can plan your content strategically to build your book as you go.

Here’s how:

Organize Your Blog Content

Treat your blog categories as sections of your book.

Use individual posts as chapters or subtopics.

Remove time-sensitive, self-promotional, or curated content that doesn’t fit your book’s theme.

Polish Your Draft

What remains will be a rough draft of your book. From there:

Edit for flow: Add transitions and refine beginnings and endings to ensure chapters follow a logical progression.

Edit for clarity and content: Enlist trusted colleagues or friends for feedback on confusing or incomplete sections.

Edit for grammar and style: Hire a professional editor to give your book the polish it deserves.

Will Readers Really Buy a Repurposed Book?

Absolutely! People value the convenience of having information organized and accessible in one place.

Many successful authors have turned blog content into bestselling books:

  • Darren Rowse of ProBlogger created a wildly popular blogging guide from his posts.
  • Andy Weir, author of The Martian, published his book one chapter at a time on his blog before it became a hit novel (and movie).

Don’t let excuses stop you from becoming a published author. Whether you repurpose existing content or write your book as part of your blogging strategy, the key is to start now.

Your message deserves to be shared, and your audience is waiting to read it!

Ready to turn your ideas into a published book? Whether you’re repurposing blog content or starting from scratch, I can help you make it happen. Schedule a call today, and let’s map out your publishing journey together!” Click here to get started.