Fitness, Nutrition & Mindset Coaching 💪🏿

Achieve your best self with personalized fitness and life coaching. Together, we’ll turn goals into reality and challenges into growth.
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Personalized Coaching for Lasting Change

Embrace Change. Embrace You.

Life is a series of transitions, and sometimes, we all need a guiding hand to navigate the twists and turns. Whether you’re facing the bittersweet moment of your kids leaving home, coping with the loss of a loved one, navigating the unique challenges of womanhood, experiencing the complexities of divorce, or any other significant life change, I’m here for you.

From my background as a dedicated triathlon coach to my current role as a life coach, I understand that change is not always easy, but it is an inevitable part of our journey. I am here to be your companion and guide, supporting you through your personal metamorphosis.

Embark on this journey of self-discovery with me. Together, we will transform challenges into opportunities, and your metamorphosis will lead you to the best version of yourself. Take the first step towards a brighter tomorrow.

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Personalized Coaching for Lasting Change

I Got You!

Whether you’re seeking personalized guidance or the energy of a supportive group, I’ve got you covered. With 1:1 Coaching, you’ll get custom plans and direct support. In Group Coaching, you’ll find community and accountability. Wherever you are in your journey, I’m here to help you succeed.

Support Through Change
Managing Stress
Fitness
Overcoming Life Challenges
Building Confidence & Strength
1:1 Fitness & Life Coaching
My 1:1 Coaching offers a tailored approach designed specifically for you. We’ll work together to create a plan that fits your lifestyle, addressing fitness, nutrition, and mindset to unlock your full potential. With direct support and accountability, I’m here to help you overcome obstacles and achieve lasting results.
EmpowerHER Group Coaching
EmpowerHER Group Coaching focuses on fitness, nutrition, and mindset, offering tools to transform your life. While not personalized, it provides a supportive group environment with weekly live calls, tasks, and accountability. Empower yourself through connection, growth, and shared experiences in a motivating space.
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Testimonials

What people say about me

Hear from both men and women who’ve transformed their lives through my coaching! From fitness breakthroughs to mindset shifts, these stories showcase the impact and success of working together.
I knew that I wanted big changes in 2024, but I am not positive I would have been as successful these last 4 week if I didn't get in touch with Coach Jen. She has taught me how to manage my nutrition for my physical activity; she's helped me stay diligent with my emotional well-being and she's encouraged me to set goals for myself, which has led to daily meditation. I feel amazing; I'm down 5 lbs, I've lost several inches around various parts of my body and I am only 4 weeks into this new year new lifestyle. I like to think that I am capable of doing this myself, and one day I will be. But for now, Jen is helping me figure it all out so that I can live my best life for as long as possible.
Michelle Moore
Jennifer Fritzsching Rulon is an amazing athlete, coach, trainer, and I’m lucky to have her as a friend. If you are looking for that cue in your life to make changes, big or small, feel free to reach out and I would be thrilled to put you in touch with Jen. With Jen’s help I found the components I needed to be reenergized and focused on a healthier version of me! Physically, mentally and nutritionally Jen has helped me find the main ingredients to be successful and have the accountability piece that I lacked trying things on my own. I have dropped weight, gotten stronger, gained muscle, eating plenty but the right way and changing me.
Jessica DePorter
Review“Jen’s encouragement is passionately dripping off the pages like tiny droplets of water to the dry mouth of an Ironman athlete. Breathe it all in, slowly, like the smell of the air after a summer storm. Her approach is a collection of timeless strategies that, once applied, have the ability to move you down the road to living your best life.”
Frank Sole
Jen will make you believe you can do anything! She turned my can't into cans! She was there for me on my good days and got me through the not-so-good days. She adjusted my training to fit with being a wife, mom of 3, and elementary school teacher! She helped me set goals and crush them! In return, I gained much knowledge I will carry throughout life. There is a fine line between coach and friend with this one.
Cristina Bergeaux
From a Non-Swimmer to an All-World Athlete: Our journey as coach and athlete started in 2010 with a fun meeting at LifeTime Fitness pool when Coach Jen realized that I couldn't swim to save my life, but I had already paid for a half Ironman just seven months away. With hard work, tears, blood, fun, and dedication, she got me to finish my first triathlon, Longhorn 70.3, and we have been at it since then. In 2018, under her guidance and friendship, I became an AWA, a dream of mine. She is kind and knowledgeable, lifts you, and helps you through the bumps on the road to reach your goals. I couldn't have done it without her. Love Coach Jen
Ana Voss
I just wanted to send you a huge thank you for the TrainingPeaks course "Introduction to Business for Endurance Coaches." I'm a new coach that started a blog and doing some run coaching about a year ago as a passion project and only recently decided to chase this as a career. As someone right at the beginning, I thought your course was really well organized and incredibly applicable. I will review these materials for a long time and take your action items in these modules seriously. I also really appreciated all the notes and additional learning references you included with each module and have these bookmarked.
Greg Marshall
So, I'm not a triathlete, but I am an athlete and have known Jen for years. She's sure inspirational for her athleticism and accomplishments, but she is more inspirational for her heart, her desire to help others, and her willingness to share her story. Invite Jen to speak to your group; she will tailor the presentation to connect and motivate others. She'll be honest, open, and make you think differently. She's a natural breath of fresh air!
Jess Massey
Jen is an incredible swim coach! If you tried to build/describe the ideal swim coach, you would end up with Jen. She is super super knowledgeable, dedicated, giving with her time, flexible, adaptable to whatever style or cadence is needed, optimistic and creating Positive inertia for the lesson at every turn. We’ve had the honor of having Jen do swim lessons with our nearly 4-year-old. In A months time or kiddo went from not being comfortable blowing bubbles to 30 second back floats with her lifejacket on in the ocean, in addition to jumping into the pool on her own, putting her face underwater for over 10 seconds repeatedly, and so much more. Jen is awesome, you will be in incredible hands, no matter your age or skill set!
Happy Swimming Parent