As coaches, we spend so much of our time pouring into others—sharing strategies, telling stories, answering the same questions, and writing posts that could change someone’s life.
But what if all that wisdom you’ve already written could reach far beyond your current clients… without creating morework for you?
That’s exactly how I turned my own words into three published books.
I’ve walked three different publishing paths:
Self-published two books (Life Lessons of an Ironman Triathlete and Rulon Rules: Strength Training & the Triathlete)
Worked with a traditional publisher for Self-Motivational Strategies for Women
Each route had its own challenges, but the lessons were priceless. And here’s the truth…
It’s not lack of talent. It’s not lack of passion.
It’s time.
Between serving clients, running your business, showing up on social, leading your team, and managing life, who has hours to sit down and “write a book”?
Here’s the good news:
If you’ve been blogging for months (or years) — or even posting consistently on social media — you likely have most of the content you need.
The trick? Repurpose and organize what’s already there.
Even if you’re newer to creating content, you can start publishing with a plan so every post moves you toward your book.
Treat your blog categories (or recurring post topics) as book sections.
Use individual posts as chapters or subtopics.
Cut time-sensitive promos, random updates, or curated posts that don’t serve your book’s theme.
Edit for flow: Add transitions so chapters flow naturally.
Edit for clarity: Fill in any gaps and tighten up explanations.
Edit for polish: Hire a professional editor so your book feels top-quality.
Format it, design a compelling cover, and publish—whether that’s self-publishing on Amazon, working with a hybrid publisher, or pitching to a traditional house.
Yes. 100% yes.
People pay for convenience and clarity. A book organizes your best content into one easy-to-read, start-to-finish experience.
Plenty of successful authors have done it:
Coaches who package their signature frameworks
Entrepreneurs who turn long-form content into step-by-step guides
Creatives who expand blog posts into memoir-style stories
Your audience already trusts you. Your book just makes it easier for them—and new readers—to dive into your expertise.
If you’re a coach sitting on a goldmine of blogs, social captions, or client resources, you’re closer than you think to becoming an author.
Let’s map it out together, whether you’re repurposing what you’ve already written or starting fresh with a plan.
Book a “From Blog to Bestseller” strategy call and let’s turn your ideas into something your audience can hold in their hands. Click here to schedule.
