Jen Rulon

Triathlon and Ironman Coaching - Jen Rulon

In 2017, there was a whole lot of “right” in my world, as it was that epic year for me! Ironman Mont Tremblant. Qualified for the Ironman World Championship. Participated in the Ironman World Championship. It was a 28-year-old dream!

So many people asked me what changed or what I did differently?

First of all, I had an amazing coach that provided a pretty thought out plan.

Second of all, I did the fucking work. I made it happen. I pushed hard, and I learned how to “Get Comfortable Being Uncomfortable.”

Last but not least, I learn how to change the mindset, and honestly, this was a “tipping point” in my training. Let me explain, and then I will share a video that I did in 2017, six weeks before my epic Ironman Mont Tremblant!

Why the Right Mindset is Everything When it Comes to Triathlon Training & Racing

If you plan on having an EPIC year, then what do you need to do to make that happen?

Answer: It is all about your mindset and the way you approach a goal and go after your training.

According to the 2015 USA Triathlon Membership Report, there were over 432,447 triathletes signed up for an annual membership and daily memberships! That’s INSANE!

Here we have over 430,000 people doing a triathlon but let me ask y’all this:

  1. What is the percentage of these triathletes that succeed?
  2. What do they recognize as their success?
  3. What is the percentage of these triathletes that accomplished what they wanted to achieve?

We don’t have these statics, but some athletes did not succeed in their goals, nor did they accomplish what they wanted to achieve. So what happens? We hear fucking excuses.

  • Genetics
  • Training Program
  • The Race
  • Nutrition
  • Equipment

You get my point In my video below; I talk about how the mind tends to “stop” before the body does but let’s talk about mindset first!

How Your Mindset Changes the Game

The reality is that you can have the worst genetics in the world, following the worst training program, but if you are vigilant and you stick at it then you should still see results. Even if you do a triathlon and it didn’t go your way due to getting hit in the head in the swim or bonking on the run but you crossed that finish line, you did it!

The single key factor is that you stuck to finishing the triathlon. Even if you got hit in the head during the swim or bonked on the run and to do that, you need to get into the right mindset.

The Biggest Mistake People Make

So how do you change your mind precisely?

What is this big mistake that so many people make?

One of the most significant problems is that many of us want results too fast. We want to see a change in our physique now, and thus we start training like Crowie or Chrissie, and after the first triathlon, we didn’t win (Granted, Chrissie may not have been the best example there!)

Of course, all this does is to make us incredibly exhausted, stressed and to prevent us from enjoying triathlon possibly and WHY we decided to do it in the first place.

What happens next? We give up.

Check out this video that I did last year with my group regarding the book, “How Bad Do You Want It?” by Matt Fitzgerald. 


Here are my “Rulon Rules” to Changing your Mindset:

  1. Figure out WHY you are doing triathlons training and racing!
  2. Get consistent with your triathlon training plan so that you can see results.
  3. “Get Comfortable Being Uncomfortable.” It is going to HURT to get faster. Trust me!
  4. Remember it is going to take time. That is OK! You have time to get faster. You have time to improve. You are going to live your life anyway!
  5. Start visualizing your race, your training and stop with the damn excuses. Do you want to improve or stay mediocre? Your call…
AUTHOR: Jen Rulon

I am Jen Rulon, a Coach, Kona Finisher and a Public Speaker. I’ve been coaching triathletes for 18+ years and I received my Masters in Kinesiology with an emphasis in Exercise Science. I train triathletes to reach their potential and coach triathlon coaches to successfully grow their businesses using my own proven methods. My knowledge has been featured in Triathlete Magazine, Runners World, on the TEDx Stage, the Health and Wellness Expo in San Antonio, TX, Men’s Journal Online, and the New York Times. I also practice what I preach — I’m a 15x Ironman Triathlete who participated in the World Championship in Kona, Hawaii on October 14, 2017.

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