Fitness, Life & Mindset Coaching

Achieve your best self with personalized fitness and life coaching. Together, we’ll turn goals into reality and challenges into growth.
Apply Today for 1:1 Coaching
Life Coach
Personalized Coaching for Lasting Change

Embrace Change. Embrace You.

Life moves in seasons, and sometimes we need a guiding hand through the transitions. Whether you’re navigating the quiet of an empty nest, moving through divorce, redefining your identity in menopause, or simply longing to feel strong and connected again, I’m here for you.

From my years as a triathlon coach to my work today as a life and strength coach, I understand that change isn’t always easy but it’s always an invitation. Together, we’ll focus on your movement, mindset, metabolism, and meaning to help you rise through life’s shifts with confidence and grace.

Embark on this journey of self-discovery with me. Together, we’ll turn challenges into opportunities and guide your transformation into the strongest, most authentic version of yourself.

Apply Today for 1:1 Coaching!
Personalized Coaching for Lasting Change

I Got You! Always.

Whether you’re craving personalized coaching or the soul-nourishing energy of a women’s retreat, I’ve got you covered.

With 1:1 Coaching, you’ll get a tailored plan and direct accountability. Through the Rise with the Tides Retreat, you’ll experience transformation through movement, mindset, and meaning, all surrounded by community and connection.

Wherever you are in your journey, I’m here to help you rise.

Life Coach: Movement, Mindset, Meaning & Metabolism

“The tides remind us; no matter how many times we fall, we always rise again.” — Jen Rulon

1:1 Fitness & Life Coaching

My 1:1 Coaching offers a tailored approach designed specifically for you. We’ll work together to create a plan that fits your lifestyle, addressing fitness, nutrition, and mindset to unlock your full potential.

With direct support and accountability, I’m here to help you overcome obstacles and achieve lasting results.

Rise with the Tides Retreat

Join me in Costa Rica for 2026 for a transformational week of movement, mindset, and meaning.

This all-inclusive women’s retreat blends sunrise yoga, strength sessions, local cuisine, and soulful connection in a stunning tropical setting.
It’s a chance to reset your body, refresh your mind, and reconnect with who you are beneath the noise.

Apply TODAY for 1:1 Coaching!
Testimonials

What people say about me

Hear from both men and women who’ve transformed their lives through my coaching! From fitness breakthroughs to mindset shifts, these stories showcase the impact and success of working together.

“I knew I wanted big changes in 2024, but I wouldn’t have been as successful without Coach Jen. She’s taught me how to manage my nutrition, stay mindful of my emotional well-being, and set goals that led to daily meditation. In just four weeks, I’m down 5 pounds, lost inches, and feel amazing. Jen is helping me build the habits to live my best life for years to come.”
Michelle MooreFrom New Year to New Lifestyle
“Jen is an incredible coach, athlete, and friend. With her guidance, I found the balance I needed to feel reenergized and focused on a healthier me—physically, mentally, and nutritionally. Jen gave me the structure and accountability I’d been missing. I’ve dropped weight, built strength and muscle, and learned how to fuel my body the right way. She’s truly one of a kind.”
Jessica DePorterFrom Stuck to Stronger Than Ever
“I’ve had the privilege of working alongside Coach Jen for over 10 years as fellow triathlon coaches and mentors. Her dedication to her craft, her athletes, and her clients is truly inspiring. Jen leads with thoughtfulness and passion, helping others grow physically, mentally, emotionally, and spiritually. A lifelong learner with a true growth mindset, she shares her wisdom generously and leads by example.”
Frank SoleA Coach Who Leads by Example
“Jen will make you believe you can do anything! She turned my can’ts into cans and supported me through both the good and tough days. Jen adapted my training to fit my life as a wife, mom of three, and teacher—helping me set goals and crush them. I’ve gained strength, confidence, and lessons I’ll carry forever. There’s a fine line between coach and friend with this one.”
Cristina BergeauxFrom Can’t to Can-Do Confidence
“From a non-swimmer to an All-World Athlete—our journey began in 2010 when I met Coach Jen at the LifeTime Fitness pool. I couldn’t swim, but had already signed up for a Half Ironman just seven months away. Through hard work, laughter, and Jen’s unwavering belief, I finished my first triathlon. Years later, under her guidance and friendship, I became an All-World Athlete—a dream come true. I couldn’t have done it without her.”
Ana VossFrom Non-Swimmer to All-World Athlete
“I wanted to thank you for your TrainingPeaks course, Introduction to Business for Endurance Coaches. As a new coach transitioning my passion into a career, I found it incredibly organized, practical, and full of valuable insights. The action steps and resources you shared are ones I’ll revisit often. Your teaching has given me both direction and confidence to grow my coaching business.”
Greg MarshallGuided Growth for New Coaches
“Jen is truly inspirational—not just for her athletic achievements but for her heart and authenticity. Her desire to help others and willingness to share her story make her unforgettable. Invite Jen to speak to your group—she’ll connect, motivate, and make you think differently. Honest, open, and real, she’s a natural breath of fresh air.”
Jess MasseyA Natural Breath of Fresh Air
“Jen is the ideal swim coach—knowledgeable, dedicated, and endlessly positive. She adapts to every learner’s style and creates momentum with every lesson. In just a month, our 4-year-old went from hesitating to blow bubbles to floating in the ocean, jumping in confidently, and swimming underwater with joy. Jen is amazing—no matter your age or skill level, you’re in the best hands.”
Happy Swimming ParentFrom Fearful to Fearless in the Water
“Working with Jen changed everything. I met her by chance in Costa Rica—and it was exactly the connection I didn’t know I needed. After years of menopause struggles and dead ends with diets and doctors, Jen helped me connect the dots between nutrition, movement, and mindset. She reminded me that I’m worth showing up for. Jen isn’t just a coach—she’s a guide, a cheerleader, and now, a dear friend.”
Lori WilsonFrom Menopause Struggles to Midlife Strength
“From our first meeting, I knew I had to work with Jen. Being menopausal, what used to work for my body no longer did—and I was frustrated. Jen taught me how to get stronger physically and mentally. Her personalized workouts and macro guidance delivered amazing changes in a short time. She’s not just a coach; she’s part therapist, part motivator. I’m back to loving myself again.”
MissyFrom Frustrated to Fiercely Strong
“Jen is simply amazing! As a coach myself, I’ve worked with many trainers, but Jen truly stands out. Her workouts fit my busy schedule—challenging, effective, and doable anywhere. She’s incredibly committed, holding you accountable while guiding you through both the wins and the tough moments. Jen doesn’t just coach you; she walks beside you every step of the way.”
MariaFrom Busy to Balanced and Strong
“Working with Jen was a tremendous gift. She guided me beyond fitness and nutrition into deep personal growth. Through her thoughtful questions, I found clarity, forgiveness, and peace with my past. Jen’s open, encouraging energy connects mind, body, and spirit—helping you feel strong inside and out. She’s truly a gem.”
SamanthaHealing from the Inside Out
“In my 40s, I felt stuck trying to maintain the body I once had through Ironmans and marathons. Jen was the coach I wish I’d had a decade ago. She helped me understand my macros, fuel my body with purpose, and rebuild confidence in my health. It’s not just about calories—it’s about substance. Jen listens deeply and meets you where you are. She’s truly transformative.”
SallyFrom Ironman to Inner Strength
“Coach Jen is incredible! She pushes you to grow—not just physically, but mentally and spiritually too. I followed her for years before signing up, and now I look forward to every plan, call, and check-in. Her gentle guidance, understanding of my body’s changes, and steady encouragement keep me moving forward daily. I’m so thankful for her support and heart.”
KimFrom Hesitant to Wholehearted Growth
“Coach Jen is the real deal. She meets you where you are—especially when life doesn’t go as planned. Jen helps you uncover the why behind your roadblocks, offers sustainable solutions, and holds you accountable with compassion, not judgment. She’s walked through big transitions and truly gets it. If you’re ready for real, lasting change, Jen is your coach.”
TJFrom Stuck to Strong
“Jen helped me reclaim my strength—and myself. I came to her in a season of burnout, needing structure and motivation to prioritize me again. Her workouts are simple yet powerful, her check-ins keep you accountable, and her energy is contagious. At 51, I feel stronger, more aligned, and more confident than I’ve felt in years. Jen is the spark you didn’t know you needed.”
SpringFrom Burnout to Balance
“I was 40 and training for my first triathlon when I met Jen—and a friendship was born. She went above and beyond to prepare me, even traveling to my town to help with swimming and running technique. The best part? She showed up in person on race day to cheer me on. Her support, accountability, and genuine care were transformative. Jen is truly one of a kind.”
Jackie SpithillFrom First Triathlon to Lifelong Confidence
“Jen is a beautiful, energetic soul who genuinely loves helping women find their strength. She’s inspiring—her 15 Ironman finishes are proof of her incredible mindset! Down-to-earth and relatable, Jen makes you feel seen, supported, and motivated. She’s not just a coach; she’s a true example of strength and heart.”
AM CostanzoInspiring Strength with Heart
“Jen’s words remind us that our journey is uniquely our own. Her writing feels like talking with an old friend—real, raw, and refreshingly free of fluff. She helps you reconnect with your ‘why,’ face both natural and self-made obstacles, and remember that giving up is never the answer. This book inspires you to rise, no matter where you are on your path.”
Kelly LandryReal, Raw, and Remarkably Human
“Jen doesn’t just coach you—she becomes family. What started as a bucket-list dream to complete an Ironman became a life-changing journey. Jen challenged me to grow stronger—physically, mentally, and emotionally. Years later, at 44, I came back for a full reset because I trust her. In a world full of experts, Jen is the real deal—authentic, experienced, and truly invested in her people.”
Raquel DominguezFrom Bucket-List Dream to Lifelong Trust