I didn’t plan to write an ebook on a Sunday afternoon while fighting a head cold in Costa Rica about Midlife Reset.
But sometimes the best things happen exactly like that — imperfect, unplanned, and a little bit messy.
Here’s the truth: I’ve been coaching women through midlife transitions for over 4 years. I’ve watched incredible, accomplished, high-achieving women sit across from me (virtually and in person) and say some version of the same thing:
“I don’t know what happened to me.”
“I’m doing everything right and nothing is working.”
“I feel like I’ve lost myself.”
And every single time, I want to reach through the screen and say — you are not broken. You are not behind. You are being called to reset.
That’s why I created The Midlife Reset: A Woman’s Guide to Reclaiming Her Body, Mind & Purpose.
What Is The Midlife Reset?
It’s a 28-page guide built around my signature 4 M’s framework — the same framework I use with every single one of my 1:1 coaching clients.
Movement. Mindset. Metabolism. Meaning.
These four pillars aren’t just coaching concepts. They’re the result of 25+ years of working with women, a Master’s degree in Kinesiology, 15 Ironman triathlons, and my own very real midlife transformation that eventually landed me barefoot in Sámara, Costa Rica — surfing, coaching, and finally living a life that feels completely mine.
I didn’t get here by grinding harder. I got here by getting honest, getting intentional, and doing the work across all four of these areas.
And now I’ve put everything I know into 28 pages so you can start doing the same.
What’s Inside
Part One: Movement Why what worked in your 30s is working against you now — and what actually does work for the midlife body. Hint: it’s not more cardio.
Part Two: Mindset The three lies midlife women believe (you’ve probably told yourself at least one of them today) and how to start rewriting the story.
Part Three: Metabolism The hormonal truth nobody told you about perimenopause and menopause — and how to fuel your body instead of fight it.
Part Four: Meaning The question most women in midlife are terrified to answer: what do YOU actually want? Plus a powerful values exercise I use with every coaching client.
Bonus: Your 30-Day Midlife Reset Jumpstart One focus per week. One action per day. Real results — without overhauling your entire life overnight.
Plus journal prompts throughout every section because transformation doesn’t just happen in your head. It happens when you put pen to paper and get honest with yourself.
Who This Is For
This guide is for you if:
- You’re in your 40s or 50s and feel like you’ve lost yourself somewhere along the way
- Perimenopause or menopause has changed everything and nobody prepared you for it
- You’re tired of pushing harder and getting fewer results
- You keep saying “I should be further along by now” and you’re exhausted by that story
- You’re ready to stop performing and start actually living
Who This Is NOT For
If you’re looking for a quick fix, a restrictive diet plan, or a punishing workout program — this isn’t it.
The Midlife Reset is for the woman who is ready to do the real work. The honest work. The kind that actually sticks.
Why $27?
I wanted this to be a no-brainer yes.
Because I know the woman who needs this is probably already spending money on things that aren’t working — the supplements, the programs, the plans that don’t account for what’s actually happening in her body and her life.
$27 felt right. Accessible enough to be an easy decision. Substantial enough to mean something.
And honestly? The value inside is worth ten times that. But we can talk about that later. 😉
A Note From Me
I built this from South of Sámara, Costa Rica on a Sunday afternoon with a head cold, a cup of coffee, and some butter cookies. 😄
And I share that not because it’s a cute story — but because it’s the most on-brand thing I’ve ever done.
I didn’t wait until it was perfect. I didn’t wait until I felt better. I didn’t wait until the timing was right.
I just built it. Because the women who need it don’t have time to wait for perfect either.
Neither do you.
Ready?
Grab your copy of The Midlife Reset: A Woman’s Guide to Reclaiming Her Body, Mind & Purpose for just $27.
👉 jenrulon.gumroad.com/l/midlifereset
And if you’re ready to go even deeper — book a free discovery call HERE. Let’s talk about what your reset actually looks like.
With love from Costa Rica, 🌴
Jen
P.S. If you grabbed the free Rise Strong Blueprint and loved it — this is your next step. Same framework, so much deeper. You’re going to love it. 💛
PSS. Want to learn more if my 1:1 Coaching is for you? Click HERE for the FAQ’s!