Keynote Speaker · TEDx · Author

I speak to the woman who's ready to come back to herself.

Keynotes and workshops on midlife reinvention, strength, and starting over, from a 15-time Ironman finisher who rebuilt her whole life at 50.

My TEDx talk at Texas Woman's University

Jen Rulon, keynote speaker and midlife coach

Why I speak

I don't speak from a place of having it all figured out.

I've crossed fifteen Ironman finish lines. I've also gotten sober, walked away from a marriage, and moved to a container home in the jungle south of Sámara, Costa Rica. Strength, it turns out, was never just physical.

That's what I bring to a room. Not a polished highlight reel. The honest middle part, and what's possible on the other side of it.

You are not too late. You are not behind. You are becoming.

Signature talks

What I talk about

Keynote

The Comeback Era: Reinventing Yourself After 40

For audiences in transition: divorce, empty nest, career change, the quiet feeling of losing yourself somewhere along the way.

Your audience walks away with

  • A way to name what's actually ending, and what isn't
  • Permission to start over without starting from zero
  • One concrete first step they can take that week
Keynote or workshop

Strong at Midlife: Movement as Medicine

Why strength training after 40 is about confidence, longevity, and bone health, not shrinking your body. Backed by a Master's in Kinesiology and 25 years of coaching women.

Your audience walks away with

  • What actually changes in a woman's body in midlife, in plain language
  • Why lifting heavy matters more now, not less
  • A simple weekly plan they can start without a gym membership
Workshop

The Four M's of Midlife Transformation

Movement. Mindset. Metabolism. Meaning. The framework I use with every client, built for workshops and retreats where people want to leave with a plan, not just a feeling.

New for 2027

Where the Morphos Dance: Getting Sober, Starting Over, and Finding Home

The story behind my memoir, launching January 11, 2027. For book clubs, women's events, and recovery-friendly audiences.

Want something built for your audience? Let's talk about a custom topic →

Where I've spoken

On stage

  • TEDx, Texas Woman's University · Watch
  • Commencement speaker, University of Wisconsin–Whitewater · Watch
  • Course instructor, TrainingPeaks: Introduction to Business for Endurance Coaches

Why organizations book me

Background

  • Master's degree in Kinesiology (Exercise Science)
  • Coaching women through change since 2001
  • 15-time Ironman finisher and Kona qualifier
  • Author of three books, with a memoir launching January 2027
  • Creator of the Rise With the Tides women's retreats in Costa Rica
  • Featured in wellness media and podcasts

Formats

How we can work together

Keynote

30–60 min

Conferences, summits, opening or closing sessions

Workshop

90 min – half day

Leadership teams, wellness programs, retreats

Fireside chat

30–45 min

Book events, panels, podcasts, women's networks

Virtual

30–60 min

Remote teams and online summits

In-person events travel from Costa Rica. Fees depend on format and travel. Tell me about your event and I'll send a quote.

A great fit for

  • Women's leadership events
  • Midlife and menopause summits
  • Corporate wellness and ERGs
  • Retreats and book events
  • Women's health brands

Kind words

What organizers and audiences say

"Jen is truly inspirational—not just for her athletic achievements but for her heart and authenticity. Her desire to help others and willingness to share her story make her unforgettable. Invite Jen to speak to your group—she'll connect, motivate, and make you think differently. Honest, open, and real, she's a natural breath of fresh air."
Jess Massey
"Jen's words remind us that our journey is uniquely our own. Her writing feels like talking with an old friend—real, raw, and refreshingly free of fluff. She helps you reconnect with your 'why,' face both natural and self-made obstacles, and remember that giving up is never the answer."
Kelly LandryReader
"I've had the privilege of working alongside Coach Jen for over 10 years as fellow triathlon coaches and mentors. Her dedication to her craft, her athletes, and her clients is truly inspiring. Jen leads with thoughtfulness and passion, helping others grow physically, mentally, emotionally, and spiritually. A lifelong learner with a true growth mindset, she shares her wisdom generously and leads by example."
Frank SoleCoach and colleague
"I wanted to thank you for your TrainingPeaks course, Introduction to Business for Endurance Coaches. As a new coach transitioning my passion into a career, I found it incredibly organized, practical, and full of valuable insights. Your teaching has given me both direction and confidence to grow my coaching business."
Greg MarshallTrainingPeaks course participant

Read more stories →

Let's create something real together.

If your audience needs something honest, not another motivational speech, I'd be honored to be in the room.