Jen Rulon


I get it. You’re busy. The kids must bring to school, homework must be done, rooms cleaned, and dinner cooked. Client calls must be made. Marketing has to happen (or you won’t have any clients to worry about). And then there’s bookkeeping, website maintenance, JV outreach…the list goes on.

Finding the time to write a book is a struggle.

But given how vital a published book is to your overall business growth, it’s time to look at what you can do to make that happen—even if you have no time to spare.

Outsource It

Who says you have to write your book yourself? In the world of publishing, hiring a ghostwriter is a tried and true method for getting a book written for those who:

Have no time

I don’t have a “feel” for writing.

I don’t want to.

Whichever camp you belong to, working with a ghostwriter can make it easy to achieve your publication goals. Ghostwriters are available on any budget, but do be aware that you get what you pay for. While you may not want to (or be able to) shell out several thousand dollars to hire top talent, you shouldn’t settle for the lowest-cost providers either. Interview several writers, look at samples of their work, and choose the best you can afford. Remember, you can always edit their work, but what have you saved if you have to edit too much?

Repurpose It

If you’ve been marketing your business for a while, chances are good you have a wealth of content that might easily be turned into a book.

Your blog

Email autoresponders

Free opt-in gifts

Paid products

Podcast episodes

Training webinars

All of these can be edited to fit within the covers of a book, so don’t be afraid to reach into the archives to get your book published.

Transcribe It

If you love to talk (and as a coach, you likely do!), then speaking your book might be the trick that works for you. A cell phone is all you need to write your book on the go. Talk your book while waiting in line to pick up the kids after school, while you’re out for your morning walk, or between client calls.

Send your audio files out to be transcribed, and all that remains is to edit the transcription. No matter how disjointed or awful it looks, you’ll find it’s much easier to edit even bad content than to start from scratch.

Don’t let a lack of time keep you from finishing your book. There’s no better way to build your audience and establish your expert status than to publish a book, and you owe it to yourself—and your business—to get your book out there.

AUTHOR: Jen Rulon

I have been coaching triathletes, runners, and cyclists for over 21+ years; I received my Master's Degree in Kinesiology with an emphasis in Exercise Science. And as you may have learned, there is more to life than swimming, biking, and running. It is a lifestyle, and I am here to help you cross that finish line with a smile, whether it is an Ironman Triathlon or the Ironman of Life. You can find my knowledge shared in Triathlete Magazine, Runners World, on the TEDx Stage, the Health and Wellness Expo in San Antonio, TX, Southwest Research Institute Human Performance Summit, Training Peaks Workshops, "Self Motivation Strategies for Women" on Amazon, Men's Journal Online, and the New York Times. I also practice what I preach—she's a 15x Ironman Triathlete who participated in the Ironman World Championship in Kona, Hawaii, on October 14, 2017.

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