15 weeks. Three workouts a week.
Finish 2026 stronger than you started.
September 14–December 27, 2026
$97 TOTAL
15 weeks. Three workouts a week.
Finish 2026 stronger than you started.
September 14–December 27, 2026
$97 TOTAL
The Strength Shift gives you a clear plan without making fitness complicated.
You’ll receive:
You choose which days work best for your life. I give you the plan to follow.
The Strength Shift is built around progressive overload: gradually challenging your muscles so they have a reason to adapt and become stronger.
WEEKS 1–5: BUILD YOUR FOUNDATION
Learn the movements, establish your starting weights, and create consistency.
WEEKS 6–10: BUILD YOUR STRENGTH
Progress your training as your confidence and capacity grow.
WEEKS 11–15: FINISH STRONG
Put your consistency to work and head into 2027 stronger than you started.
I’ve spent more than 20 years helping women build strength and confidence.
I hold a master’s degree in kinesiology, have completed 15 Ironman triathlons, and raced the Ironman World Championship in Kona.
Here is what I know: midlife is not the beginning of the decline.
Your body is still adaptable. You can build muscle. You can get stronger.
You simply need a smart plan and the consistency to follow it.
That is why I created The Strength Shift.
Not per month. No subscription.
Your $97 includes the complete program, app access, private Facebook community, and monthly group coaching calls from September 14 through December 27, 2026.
Not Included: Nutrition coaching and individualized workout programming are not included.
DO I NEED STRENGTH-TRAINING EXPERIENCE?
No. The program is for women who are beginning, returning to strength training, or ready to become more consistent.
HOW MANY DAYS PER WEEK WILL I TRAIN?
You’ll receive three strength workouts each week, plus optional HIIT workouts. You can schedule them on the days that work best for you.
WHERE WILL I FIND THE WORKOUTS?
The workouts will be delivered through the Jen Rulon training app. You’ll receive setup instructions before the program begins.
DO I NEED A GYM?
No, you can do this from home! Access to dumbbells is what you truly need. Optional equipment: A stable chair, bench and bands.
IS NUTRITION INCLUDED?
No. The $97 program focuses on strength training. A separate one-on-one macro session is available for $197 if you want personalized nutrition guidance.
