1:1 Private Coaching

Your body changed. Your plan should too.

Private coaching with me, for 90 days or a full year. Strength training, nutrition, and the mindset work that holds it together, for women in midlife who are done guessing.

Apply for a discovery call

2 spots open for November.

I take 10 private clients at a time. Coaching on Zoom, WhatsApp and my app, wherever you live.

Jen Rulon flexing outdoors in the Costa Rican jungle
Coaching from Sámara, Costa Rica

You used to be the one who had it handled.

Now more cardio and less food don't move the scale. You're awake at 3am. You've finished every app and every challenge, and nothing sticks.

That's not you failing. It's your body asking for a different approach. And underneath it all is a quieter question: who am I now?

This is for you if

  • Your body has changed and what used to work doesn't anymore
  • You're in perimenopause, menopause, or past it, and tired of fighting it
  • You want to get strong, not just smaller
  • You're in a big transition: kids gone, divorce, a new career, a new country
  • You want someone who tells you the truth and holds you to it

Not for you if you want a crash diet you'll quit in a month.

Jen Rulon laughing with a cup of coffee in Costa Rica

Why me

I'm good at this because I've been where you are.

I got sober in December 2019. I rebuilt my life from the ground up. On December 30, 2021, my dad's birthday, I moved to Costa Rica with no guarantee it would work.

It did. Not because I found a perfect plan. Because I stopped white-knuckling everything and built a life I didn't need to escape from.

That's what I help you do. A strong body, a steady mind, and a life that fits who you are now.

Coaching women since 2001. Master's in Kinesiology. 15-time Ironman finisher and Kona qualifier. TEDx speaker. Clients in the US, Costa Rica, Australia and Switzerland.

The 90 Day Blueprint

Private coaching built around your body, your schedule and your life. Start with 90 days, or commit to the full year.

Day 1

Kickoff deep-dive

Our first call maps where you are: training history, hormones, sleep, stress, what you've tried and what you want.

You get your strength program and your personal macro targets.

Weeks 1–12
  • Your program, in my appWritten for you, updated as you get stronger.
  • Weekly check-insYou report, I review, we fix small slips before they cost you a month.
  • Weekly coaching calls60 minutes on Zoom, every week: training, food and whatever is getting in the way.
  • Message me on WhatsAppMonday to Saturday. I reply within the hour. Sundays I'm off.
Day 90

Plan the next chapter

You're stronger, and you know how to eat for this stage of life. We sit down together and map what's next: another round, the full year, or the group.

90 days
$2,500
Full year
$6,000

Four rounds would be $10,000.

Apply for a discovery call

Payment plans available. Free 20-minute call, no pressure.

Not ready for 1:1? The Strength Shift Group starts January 4: 15 weeks, $147.

What we work on

Movement

Lift heavy things, three days a week. Less cardio, more muscle, the thing that protects your bones, joints and metabolism after 45.

Mindset

The plan only works if you keep showing up. We work on the stories, the stress and the all-or-nothing thinking that derailed you before.

Metabolism

Enough protein, real sleep, and no more fighting your hormones. Targets for your body, not a diet off the internet.

Meaning

Strong for what? We get clear on the life you're building, so this isn't another program you quit in March.

Women who did the work

“Jen taught me how to work with my menopausal body instead of fighting it. I feel stronger, more confident, and back in love with myself again. Her coaching changed not just my body, but how I see myself.”

Missy ZMomma, grandma and dental hygienist

“I came to Jen during a major reset in my life, and within the first month I felt stronger, clearer, and more optimistic. Her coaching helped me rebuild my body, organize my life, and stay accountable when I needed it most.”

Heidi SBusiness owner

“Working with Jen helped me come back to myself. I gained strength, clarity, and the confidence to face fears I'd been avoiding for years. I left feeling grounded, supported, and reconnected to a version of myself I thought I had lost.”

Melissa MFitness enthusiast

“I researched many coaches looking for someone that I clicked with and Jen was it. She's the total package: smart, well versed in many training types, adaptable, and above all else her energy is infectious.”

LanaScientist and momma of two

Read more client stories

Questions

How much does it cost?
$2,500 for 90 days, or $6,000 for a full year. Payment plans are available for both, and we can talk through them on your discovery call. Everything is included. No upsells.
How is this different from a trainer or a therapist?
A trainer gives you workouts. A therapist helps you heal the past. I work on training, food, sleep, stress and what you want your life to look like, together, because in midlife they're all connected.
I'm in menopause. Will this help?
Yes. That's the center of this work. Strength training, protein, sleep and stress management are the biggest levers you have for energy, body composition and mood right now. I'm not a doctor, and I'm happy to work alongside yours on anything medical.
I'm a beginner. Is that OK?
Yes. Your program starts where you are. Plenty of my clients had never touched a barbell.
Do I need a gym?
No. I write your program for whatever you have: a full gym, a few dumbbells at home, or a mix of both. Traveling? We adjust.
You're in Costa Rica. How does that work?
Everything is online: calls on Zoom, messaging on WhatsApp, training in my app. Costa Rica is on Central Time with no daylight saving, so I'm easy to schedule from the US.
What happens after 90 days?
Most women keep going. Around day 90 we sit down together and figure out what fits you best: another round of 1:1, moving to the full year, or the Strength Shift Group.
What if 1:1 isn't in my budget right now?
The Strength Shift Group is $147 for 15 weeks and starts January 4. Same approach, group format.

Let's talk.

Grab a coffee and pretend we're sitting in a café in Sámara.

On a discovery call we'll talk about where you are, what you want, and whether the 90 Day Blueprint is the right fit. If it's not, I'll tell you, and point you somewhere that is.

Apply for a discovery call

I take 10 private clients at a time. 2 spots open for November.