Jen Rulon

Ask nearly anyone who runs an online business what their biggest struggle is, and they’ll probably say, “More traffic.”

You need the traffic to build an email list.

You need the traffic to make sales.

You need the traffic to fill your triathlon/nutrition coaching programs.

So the big question is, where do you get all that traffic?

Sure, you could buy ads, but if you aren’t careful, you might fill your list with less-than-ideal audience members, which will do nothing for your sales. You could focus your time and energy on search engine optimization, but unless you have years to build your business (and who does?), SEO should not be your top choice.

Good thing you have other options:

Be a Guest

Everyone needs content. It’s the one thing that remains consistent among all content creators—there is never enough. That’s where you can help.

You can “borrow” some of their traffic by guest posting on other coaches’ blogs. You can’t simply regurgitate old content and send it out in a dozen directions, though. To get the best results, you’ll want to:

  • Create custom content designed with your host’s unique audience in mind.
  • Provide stellar value with actionable ideas and strategies not found everywhere else.
  • Inject your personality so those new to you will instantly connect with yFor more information, Finally, oofferffer a compelling reason to click through to your website or tion.

Get Interviewed

Want to really show off your expert status and bring traffic back to your site, too? The easiest way is to get on the interview circuit like authors with new books and actors with new movies, coaches, and service providers can get in front of new audiences simply by answering questions about what they know.

Of course, yyou’llprobably not appear on the Today Show or Oprah (although tthat’snot impossible). However, there are still plenty of opportunities for coaches and consultants in every niche.

Look for an interview and speaking opportunities on:

  • Podcasts
  • Other blogs
  • YouTube
  • Local events
  • Industry conferences
  • telesummits

Start by reaching out to your colleagues and the podcast and blog hosts you admire most. Then, get out with your friends and your list that yyou’relooking for opportunities.

Even if you ddon’tyet have a list, iit’seasy (and fun) to kickstart your audience growth simply by making yourself available for these and other opportunities. Each guest post, podcast interview, and webinar is another chance to get in front of a whole new market, so take advantage of it!

A few years ago, on the “CoachCast” Podcast, the Training Peaks Podcast for coaches.

I am going to be very transparent. Building your brand and biz, won’t be easy, but there is a word that I think about “Freedom,” as I am sitting in Costa Rica, cleaning up this blog!

AUTHOR: Jen Rulon

I have been coaching triathletes, runners, and cyclists for over 21+ years; I received my Master's Degree in Kinesiology with an emphasis in Exercise Science. And as you may have learned, there is more to life than swimming, biking, and running. It is a lifestyle, and I am here to help you cross that finish line with a smile, whether it is an Ironman Triathlon or the Ironman of Life. You can find my knowledge shared in Triathlete Magazine, Runners World, on the TEDx Stage, the Health and Wellness Expo in San Antonio, TX, Southwest Research Institute Human Performance Summit, Training Peaks Workshops, "Self Motivation Strategies for Women" on Amazon, Men's Journal Online, and the New York Times. I also practice what I preach—she's a 15x Ironman Triathlete who participated in the Ironman World Championship in Kona, Hawaii, on October 14, 2017.

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