Ask nearly anyone who runs an online business what their biggest struggle is, and chances are they’ll say “more traffic.”
You need traffic to build an email list.
You need traffic to make sales.
You need traffic to fill your triathlon/nutrition coaching programs.
So the big question is, where do you get all that traffic?
Sure, you could buy ads, but if you aren’t careful, you might just fill your list with less-than-ideal audience members and that will do nothing for your sales. You could focus your time and energy on search engine optimization but unless you have years to build your business (and who does?) then SEO should not be your top choice.
Good thing you have other options:
Be a Guest
Everyone needs content. It’s the one thing that remains consistent among all content creators—there is never enough. That’s where you can help.
By guest posting on other coaches’ blogs, you can “borrow” some of their traffic. You can’t simply regurgitate old content and send it out in a dozen directions though. To get the best results, you’ll want to:
- Create custom content designed with your host’s unique audience in mind.
- Provide stellar value with actionable ideas and strategies not found everywhere else.
- Inject your personality so those new to you will instantly connect with you.
- Offer a compelling reason to click through to your website or blog for more information.
Want to really show off your expert status and bring traffic back to your site, too? The easiest way is to get on the interview circuit. Just like authors with new books and actors with new movies, coaches and service providers can get in front of new audiences simply by answering questions about what they know.
Of course, you’re probably not going to appear on the Today Show or Oprah (although that’s not impossible), but there are still plenty of opportunities out there for coaches and consultants in every niche.
Look for interview and speaking opportunities on:
- Other blogs
- Local events
- Industry conferences
Start by reaching out to your colleagues and to podcast and blog hosts you most admire. Get the word out with your friends and your list that you’re looking for opportunities.
Even if you don’t yet have a list of your own, it’s easy (and fun) to kickstart your audience growth simply by making yourself available for these and other opportunities. Each guest post, podcast interview and webinar is another chance to get in front of a whole new market, so take advantage of it!
Just recently I was on the “CoachCast” Podcast, which is the Training Peaks Podcast for coaches. There are so many opportunities out there for other coaches to share the knowledge.
During my “Master Your Coaching Business” Program, I will discuss more about how you can get some PR ranging from “Triathlete” Magazine to many podcasts and other medias in the triathlon world.
Interested in learning more about my “Master Your Coaching Business” Course and Program? Click the photo below!