Jen Rulon

Sidenote from Coach Jen: Being an author is challenging and rewarding all at the same time. I did this series at the end of 2020 and wanted to bring it back. We are coming up on some downtime in our endurance coaching businesses. Are you interested in learning more about writing a book? Click HERE to get on a call with me. Let me see if I can help! 

Recently, I have had so many people ask me about writing a book and self-publishing. So, I will do a 4 part series for you if you want to step up your game as a business owner, a coach, or anyone in between!  

Your presence on social media is an excellent representation of your brand. Your blog attracts and engages with new audiences. Your email list keeps you connected with fans and followers.

Each tool in your marketing toolkit has a job, but the one with the most power is your published book.

Your name on the cover of a tangible, hold-it-in-your-hands, printed-on-paper book is the one thing that can take your coaching business from somewhat successful to rock star status.

As an Author, You’re an Instant Expert

Pay attention to the “experts” you see interviewed on morning news shows, talk shows, and on radio and podcasts. Notice anything?

They’re almost always introduced as “The author of….”

There’s a reason for that. Those who have the expertise to dig deep into a subject so that they can break it down in a way that others will understand clearly know their stuff. Books don’t just skim the surface of a topic. Instead, they follow the rabbit trails, make new connections, and explore unknown corners.

If you’ve written a book, you have almost earned your “expert” status.

Writers Are Committed and Driven

Not only are authors seen as experts in their field, but they’ve proven themselves to be more committed than most. Think about the time, energy, and frustration that comes from writing 150 or 200, or even 300 pages of content about the same subject. Not only that, but those pages must flow together in a logical order, make sense out of difficult-to-grasp concepts, and be engaging, too.

That’s a tall order, and the kudos are well deserved for those who pull it off. You deserve to walk a bit taller when your book is published and hold your head straighter. But even if you don’t, others will see you through new eyes, simply because you’ve written a book.

Books Offer a “Foot in the Door” When Nothing Else Will

When it comes to publicity—be it in the form of interviews, speaking engagements, JV invitations, or just more traffic to your website—you can’t do better than a book. Books open doors that no other content marketing tool can.

Books get you noticed by top-tier influencers in your niche.

Books make you a more memorable speaker.

And believe it or not, self-published books even turn into traditional publishing contracts and all the benefits that go along with it.

With all the advantages that come with having written a book, what’s holding you back? No matter what your niche or who your market is, there’s room on the shelf for your unique insights. You owe it to your audience and your business to get that book published.

Jen Rulon Author
AUTHOR: Jen Rulon

I have been coaching triathletes, runners, and cyclists for over 21+ years; I received my Master's Degree in Kinesiology with an emphasis in Exercise Science. And as you may have learned, there is more to life than swimming, biking, and running. It is a lifestyle, and I am here to help you cross that finish line with a smile, whether it is an Ironman Triathlon or the Ironman of Life. You can find my knowledge shared in Triathlete Magazine, Runners World, on the TEDx Stage, the Health and Wellness Expo in San Antonio, TX, Southwest Research Institute Human Performance Summit, Training Peaks Workshops, "Self Motivation Strategies for Women" on Amazon, Men's Journal Online, and the New York Times. I also practice what I preach—she's a 15x Ironman Triathlete who participated in the Ironman World Championship in Kona, Hawaii, on October 14, 2017.

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