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5 Questions Before You Sign Up for an Ironman 🚴🏼‍

The off season has began but it is always a great time to think about your 2019 Triathlon Season. Have you figured out what race you want to do? Have you figured out your season? Most people have but if you are getting ready for an Ironman race and you haven’t signed up for one, chances are the a lot of the Ironman races in the US are full. Ironman AZ 2015 filled up on the spot in AZ and people online couldn’t even get in.

As you sit on the computer looking at Ironman.com to figure out your race schedule, there are 5 questions you should ask yourself before you sign up for an Ironman and your success at the race. This is what I came up with…

What Ironman Should I Do?

  1. Do you want to swim in the river, ocean or a lake?
  2. Do you like flats, hills or mountains on the bike?
  3. Do you want 2-3 loops on the run? Flat or hilly?
  4. Do you want to train during the winter, spring, fall or summer?
  5. Do you want to travel via flight or car?

Let me break them down for you…

1. Do you want to swim in the river, ocean or a lake?

You need to ask yourself,  “How comfortable are you in the open water?” Did you grow up swimming in a nasty lake and the thought of ugly fish and sharks DON’T bother you? Pick an ocean swim. Did you grow up swimming in the community pool and the thought of swimming with ugly fish and sharks bother you? I would pick a river or a lake.

Ironman FL is one of my FAVORITE Ironman races BUT you are swimming in the ocean. Florida was canceled in 2014 due to high rip tides, so it wouldn’t have been safe for anyone. Ironman Mont Tremblant and Boulder are in a lake. Are those swims wetsuit swims? (Most of the time, yes). Is the water too cold? Sometimes that can play a huge role on athletes, is the cold water.  Let’s look at Ironman Texas. You start off in a lake but then it narrows down to the river. Will you feel claustrophobic? Those are some of the thoughts that I have before I sign up for an Ironman.

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5 Business-Killing Mistakes you’re Making Every Day

As the great Benjamin Franklin once said, “If you fail to plan, you plan to fail.” With all the moving parts of a business to look after, it’s no wonder that some things fall through the cracks, thus affecting your business growth and bottom line profits. Let’s examine 5 mistakes that will diminish your profits if not fixed right away.

1. Inconsistent Marketing

It’s just not enough to publish one Facebook post or a couple of tweets every week. Likewise, ignoring your email list is also detrimental to your business. If you don’t keep up with a consistent marketing plan, people will forget your name, will forget how they ended up on your email list, or forget why they’re following you on social media. These forgotten people need to be won over yet again and they need to hear and see your company name on a consistent basis before they decide to spend money on your products or services. A business coach can offer solutions and ideas to make your marketing more consistent and more effective.

2. Failure to Automate

Are you stuck in the old school way of doing things, like making phone calls to confirm appointments instead of using SMS technology to send text message reminders to confirm? Even posting on social media can be automated using platforms such as Hootsuite or Meet Edgar. Yes, these automation tools cost money but compare the monthly or annual costs to the cost of an employee or a virtual assistant doing the same task. The old school ways are much more time consuming, thus costs you more money in the long run. A business coach will be knowledgeable about the latest technology that can help you automate while sticking within your budget.

3. Poor Branding or Messaging

What is your company’s mission? What is your Unique Selling Point? If you can’t answer these two questions, you need to revisit your messaging and your business image. Branding is more than your logo and business colors; branding is your overall image and what you promise to your customers. A business coach can ask the right questions that help you drill down to those core principles that drive your business.

4. Bad Money Management

What processes do you have in place for your bookkeeping and paying your monthly invoices? Do you have any idea what your income vs expense spreadsheet looks like? Do you have a habit of buying training classes that you don’t have time to use? There’s no reason you should be surprised at tax time with how much (or how little) profit you made in the last year. Businesses that are positioned for growth have good money management solutions in place and a business coach can help you create a budget for your business along with solid processes for handling your monthly expenses.

5. Reluctance to Reinvest in Your Business 

Think of reinvesting as a way to grow your business. Instead of taking the extra profits out to pay yourself every month, keep those profits in the business and use them to hire a virtual assistant, purchase software or training tools that will help your business, or invest in a business coach. Each of these reinvestment options will help your business run more efficiently so you can have more time to serve your customers and prospects. Of course, you should pay yourself a salary every month. It’s the profits (or a percentage of the month’s profits) that should remain in the business to help it grow.

As you can see, a business coach can help you get these business mistakes rectified and offer more solutions for your growth. Are you interested in my Coaching the Coach Program or Course? Let’s get on a phone call today!

Schedule a Time with Me HERE!  

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Ironman Florida 2018 Post Race Vlog Part II

Here is where the real shit comes in. The raw and realness of racing an Ironman Triathlon and realizing you were not going to make those goals that you set for yourself. It fucking sucked but I finished that race because, “Jen Rulon doesn’t quit.”

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Ironman Florida 2018 Post Race Vlog Part I

This was a tough Vlog to talk about. Why? I didn’t want to talk about it. I didn’t want to admit that I felt like I failed you because I know I failed myself. At least that is the shit that was in my head during the race. Yes, I am very human, but I wanted to share with you my thoughts since I know we all go through the same things on the race course.

I had to break this up in two segments. The first vlog was about the swim, T1 and the bike. Next weeks vlog will be about T2, the run and the finish line feels. Enjoy…

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Pre Race Ironman FL Feels

Since I have a lot going on before we head to Ironman Florida, I decided to keep this blog post brief. Turning 47 years old on Saturday and heading into my 14th Ironman Triathlon this SUNDAY, I am feeling so so alive.

Send us good juju on Sunday, November 4th. Head to ironman.com and check out the Rulon Racing Crew.

Chris Rulon: 262
Jeff Anderegg: 1837
Adrian Dominguez: 2208
Jen Rulon: 161

 

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